Skip over navigation

What is B2B eCommerce?
Your Guide to B2B eCommerce

Back to
back top

Expand to New Markets

Scale without worrying about performance issues and push towards an SEO friendly and mobile-ready experience to expand to new markets.

B2B buyers have far more requirements compared to your standard consumer and expect seamless ordering with personalised self-service portals with their own catalogues, pricing, and shipping options. Business buyers depend on personalised product catalogues and price lists, custom quote and contract negotiation processes, and the right payment and shipping options. Business transactions are more than just one-time transactions – they are the beginning of a long-term partnership.

Although it’s safe to say that both B2B and B2C buyers have the desire for convenience, personalisation and mobility across different channels. While consumers search for products or a service to fulfill their needs, businesses help other businesses to succeed and generate more revenue in an interdependent structure.

Businesses are looking for trustworthy suppliers to maintain continuity and keep things simple and straightforward. This means that B2B eCommerce can pave the way to new markets through the demand of these long-term partnerships. B2B eCommerce lowers costs, improves operations and streamlines internal processes.

Scale and Future-Proof Your Business

By laying the groundwork for all possible business models and markets such as B2B2C, D2C, and marketplaces, you can quickly switch resources and capabilities to underserved areas without compromising your core business.

OroCommerce is a B2B eCommerce solution for mid-market and large enterprises that are looking to build a new eCommerce presence or revamp their existing one. It offers the features demanded by B2Bs of all sizes, helping them achieve faster time-to-market, saving time, money, and lowering the total cost of ownership.

With a purpose-built solution such as OroCommerce, you don’t need to worry about time-consuming hard-coded patches. OroCommerce comes out of the box with the right features necessary for any B2B scenario: B2B2C, D2C, B2E and more. Lastly, its open-source flexibility, powerful API and developer ecosystem means long-term dependability and freedom from being locked down to any particular vendor.

Can My Business Benefit from B2B eCommerce?

Wondering if B2B eCommerce software is right for your business? There are many reasons why businesses choose B2B eCommerce software. As an example, you can benefit from flexibility and customisation, improved customer experience, end-to-end support, increased efficiency through automation, while reducing human errors that could potentially result in lost data or sales.

Grow sales with ordering workflows

By automating processes between a business visiting your website to make a purchase and the goods then being dispatched, you’ll be able to reduce human errors that would frustrate your customers or potentially result in lost data.

Personalised website experiences

Provide seamless ordering with personalised self-service portals with their own pricing and shipping options. Access-based restrictions help speed up ordering cycles, processing, improve satisfaction and revenue.

Increased efficiency

Spend more time selling and less time focusing on the time-consuming tasks. Through automation, internal processes such as pricing, ordering and checkout, there are less opportunities for mistakes.

Improved customer experience

Businesses search for personalisation, convenience reliability and a tailored service when using eCommerce, which is why having a B2B eCommerce system in place can offer better customer service through promoting trust and loyalty.

Centralise data with integrations

Take down silos, improve internal communication and look for accurate B2B eCommerce sync between your ERP, WHMS, CRM and PIM systems.

Flexibility and customisation

The right B2B eCommerce tools allow you to scale without worrying about performance issues or necessity to replatform in the future. This saves time, money, and focuses much-needed resources towards growing your business.

Your B2B business can very quickly achieve a positive return on investment with B2B eCommerce software if you currently do not have an online presence, have a lack of experience in managing an eCommerce store, are struggling with integrating with other systems or solutions, or if you are unable to meet the requirements of your B2B buyers with your existing platform.

B2B eCommerce platform can also benefit you if you are looking to expand or grow at scale, or even streamline existing processes, for example, storing data and a personalised shopping experience, as well as automating data entry, filing and maintaining data.

As OroCommerce is extremely affordable and efficient, it’s well suited if your current eCommerce platform has become expensive or no longer fits your business needs.

Industries using B2B eCommerce

There are numerous types of eCommerce models from different industries using OroCommerce to streamline their processes. The model right for you will depend on your business type, what you sell, your growth plans and your geographical location.


It’s predicted that manufacturers will source at least 41% of their revenue from eCommerce, allowing them to monitor inventory levels, forecast results, create client portals and therefore maximise the value of every transaction.


eCommerce can open new doors for distributors with endless opportunities to reach new markets, automate manual operations, boost sales and foster company growth.


Work with distributors, resellers and retailers across multiple marketplaces and offer a personalised experience through a B2B eCommerce platform. B2B eCommerce APIs allow wholesalers to synchronize data from multiple ERP systems across multiple selling channels while offering personalized experiences to customers.

B2M Brands

Whether you’re B2C, B2B, B2B2B or B2B2C, an eCommerce platform can widen your opportunities to sell to multiple customer types. As a B2M (business to many) eCommerce platform, OroCommerce caters to a number of sites, organisations, languages and currencies, all under one roof.

Setting up a B2B eCommerce Project

B2B eCommerce software solutions, like OroCommerce, can simplify processes and allow you to expand to new markets. If you’re wondering how to set up a successful B2B eCommerce project, you should first know which steps to keep in mind.



In order to have a successful eCommerce project, you must first identify your weaknesses and your B2B needs. Some of these must-have features that your business requires can include permissions, accounts, customer groups, shopping list, checkout options, and much more.



Not only is it important to identify your own needs, but it is also important to identify the needs and wants of your customers in order to create a personalised experience that keeps them happy.
For example, would they benefit from having a live chat feature whereby contacting you is made easier and more convenient? Or would they rather call you instead to discuss an order or query?



Implementation and rollout times can range for any eCommerce platform, typically anywhere from a few months to almost a year. While some B2B businesses are able to wait up to a year, others will require the platform much sooner to reach their ROI.

Why Choose OroCommerce?

If you’re a mid-market or large enterprise looking to build a new eCommerce presence or revamp your existing one. It offers the features demanded by B2Bs of all sizes, helping you to achieve faster time-to-market, saving time, money, and lowering the total cost of ownership.

A purpose-built solution

Beware of the “one size fits all” B2C solutions for your niche B2B business. Your B2B eCommerce platform should have the right features out of the box, so you can reduce time to ROI, and focus on selling. It accommodates not just sellers and customers, but also resellers, brokers, partners and stakeholders. It helps you maintain long-term relationships and have the back-office features to help you do that.

Flexibility and customization

Keep your data in a single place and control inventory, multiple websites and vendor portals from a single place. With a flexible, robust B2B eCommerce platform, you’ll be able to integrate or build solutions that centralize data. And, with your eCommerce system acting as a single source of truth, you’ll keep product, inventory, and pricing information accurate without the need to re-enter or verify data in numerous systems.


It’s no secret that today’s customers are demanding and looking for personalization and convenience. A B2B eCommerce system with modern self-service capabilities helps you build branded experiences that promote trust and loyalty. Differentiate yourself with ease-of-use, reliability, accuracy, and maintain alignment by tailoring UX to every customer so they convert and purchase more.

Open source

Open source products, with strong development and community backing behind them, will beat out their proprietary alternatives over time. With a powerful ecosystem of developers and users, open source products are constantly improved. Therefore, the longer it stays on the market, the better it becomes.

Back to top