Download the 2025 Gartner® Magic Quadrant™ for Digital Commerce
High-value B2B deals are moving online. Use this report to see how Gartner evaluates 19 digital commerce platforms and to bring a fact-based short list into your next selection discussion.
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Why Enterprise Teams Start with This Report
Enterprise teams often use this Magic Quadrant as an early input to digital commerce platform discussions. The report defines digital commerce, identifies the vendors it evaluates, and maps them on the quadrant.
From there, Gartner scores each vendor on Ability to Execute and Completeness of Vision. That gives IT, digital commerce, and sourcing leaders a shared reference when they weigh architectures, roadmaps, and long-term business fit.
Get the reportWhat You’ll Find Inside
Market Outlook and Growth Signals
A concise view of how the digital commerce market reached $10.2 billion in software revenue in 2024, where growth is coming from, and how AI and agentic commerce are shaping investment priorities for both B2B and B2C.
Shortlist-Ready Evaluation Criteria
Clear inclusion thresholds for vendors, plus how Gartner uses Ability to Execute and Completeness of Vision to position each of the 19 platforms on the Magic Quadrant.
Capability Checklist for Modern Commerce
A breakdown of mandatory and common capabilities Gartner expects in this market, covering self-service journeys, B2B-focused features, content and experience tools, and the growing role of customer portals across the full lifecycle.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner, Magic Quadrant for Digital Commerce, By Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gillespie, 3 November 2025.