The B2B eCommerce Platform for Distributors, Wholesalers, and Manufacturers
With OroCommerce, you gain a single system to govern your commercial relationships, complete with a CRM, invoicing, quoting, and practical AI. Companies managing multiple entities, brands, or ERPs choose us because we handle enterprise complexity at modern speed.
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Built For B2B: Explore OroCommerce Features
- B2B
eCommerce - Sales
Enablement - Catalog
Management - ERP
Integrations - Personalization
& Search - AI & Machine
Learning
B2B
eCommerce
eCommerce
Built for B2B from the ground up
No faking it, no add-ons, no compromises required.
One Platform
OroCommerce is the only single-license eCommerce platform built to handle B2B, B2C, and B2B2X (including franchise and marketplace models) out of the box. It comes with a modern front-end, CMS, AI, search, and built-in CRM – whether you deploy on our SOC II-compliant SaaS or your own infrastructure.
Multi Site Buyer Portal
Give every buyer the full picture – products, pricing, order history, invoices, and more – all in one place. OroCommerce’s responsive portal supports personalized search, quick orders, order tracking, and built-in shipping and payment integrations for a faster path to checkout.
Powerful Workflows
OroCommerce’s visual workflow engine lets you automate everything involved in online transactions, from order approvals to promotions – tailored by customer, role, or rule. It’s flexible, intuitive, and named by Gartner as a standout feature for a reason.
Pricing Engine
Tiered and customer-specific pricing, custom pricebooks, promo logic – it’s all built in. OroCommerce supports ERP-synced pricing and handles order minimums, units, kits, and bundles, so you always deliver the right price without workarounds.
Integrated Payments
Integrated into OroCommerce, OroPay connects orders, invoices, and payments in one platform. Give your customers instant, self-service payment options and your team real-time cash flow visibility, backed by enterprise-grade security and lower transaction fees.
Sales
Enablement
Enablement
Give sales reps the power to move faster
Quote, approve, and close – all in one platform.
Customer Relationship Management
Stay on top of your pipeline and current customer data with OroCommerce's native CRM. Track Leads, Opportunities, Accounts, Contracts, Tasks, Emails, and more. Automate to-dos, processes, and onboarding as well as build dashboards and reports to track the numbers that matters most.
Configure Price Quote
OroCommerce natively supports complex product offerings like bundles and kits or physical goods and services. Collaborate with buyers in real time and accurately price large orders. Get rid of guessing in spreadsheets and do it right.
Native Salesforce Integration
Sales team already invested in Sales Cloud, but wants to add portals, quoting, and more marketing capabilities? Use our free and native Salesforce Sales Cloud integration and use the CRM you adopted to drive more sales and more customer interactions.
Request for Quote
OroCommerce is a communication hub that centralizes all types of quote requests: emails, web requests, phone calls, and more. Your buyers want to make sure they get the right products and the right quantities, delivered to the right place. With all your pricing and products in the same place as your sales team, OroCommerce makes it easy.
Catalog
Management
Management
Take control of your product data
Handle any SKU, structure, or storefront your way.
Multi-Brand
Run multiple branded sites from a single OroCommerce instance, no IT overhaul required. Control users, catalogs, content, and design per brand. Share data or keep it separate. Even connect each storefront to its own ERP. Oro handles it.
Global Freedom
Run your global business on one backend, with local control where it counts. Our B2B eCommerce platform supports unlimited languages, currencies, and sites, plus region-specific catalogs, workflows, and integrations. Built by a global team for global teams.
Efficient at Scale
Whether your catalog has dozens of SKUs or tens of millions, OroCommerce handles it – no limits on the number of attributes, variants, or categories. One customer is already running 8 million SKUs and counting. It’s proven to support hundreds of millions of prices and tens of thousands of orders per hour. Built for serious scale.
Flexible Data Model
OroCommerce handles simple, configurable, and bundled products, plus anything custom you need. Mix physical and digital items in one order, sync with PIMs and ERPs via API, and tailor the buying experience without limitations.
PIM
Create, enrich, and manage product data with built-in tools like visual completeness tracking, field-level assignments, and workflow automation. Skip the spreadsheets. Our B2B eCommerce platform also integrates with leading PIMs like Akeneo, Salsify, and SalesLayer.
ERP
Integrations
Integrations
Connect to the ERP you already use
Works with Epicor, SAP, NetSuite, Dynamics, and more.
Epicor P21
Pair Epicor P21 with OroCommerce to get best-in-class B2B eCommerce alongside your distribution ERP. Purpose-built for wholesale, the integration boosts performance without compromising either system.
SAP B1
Connect OroCommerce with SAP B1 to combine powerful eCommerce and ERP capabilities, ideal for growing, mid-sized businesses. Using full-scale SAP ERP? We support that too.
Netsuite
Netsuite streamlines inventory and supply chain management and offers a modern ERP for manufacturing and wholesale distribution. Dedicated integrations can be built using both Netsuite & OroCommerce’s robust APIs. For faster time to market, we recommend Patchworks, a leading iPaaS solution provider with a pre-built integration.
Microsoft Dynamics
Combine our B2B eCommerce platform with Microsoft Dynamics to extend your cloud-based ERP with powerful eCommerce. Use native APIs or fast-track with Patchworks’ pre-built integration – perfect for midmarket supply chain and finance operations.
Other ERPs
OroCommerce customers also leverage Infor Syteline, Infor M3, Microsoft Great Plains, MDS, Sage X3, and custom ERPs. Integrations available from Patchworks include Odoo, Linnworks, Cin7, and many others.
Personalization
& Search
& Search
Create buying experiences that convert
Show the right products and pricing to every customer.
Robust Segmentation Engine
Group customers by behavior – like browsing, cart abandonment, or past orders – and trigger tailored pricing, promotions, and site experiences automatically. OroCommerce makes it easy to deliver the right message at the right moment.
Natural Language Search
Help buyers find what they mean, not just what they type. OroCommerce’s AI-powered search understands synonyms, misspellings, and intent, even across languages. Built-in tools like synonym management and saved searches keep results accurate and fast.
Customer Recommendations
Personalize search results and product displays using customer history, behavior, and weighted product attributes. OroCommerce’s rules engine lets business users fine-tune cross-sells, up-sells, and related items – no developers required.
No Code Visual Merchandising
Curate search results and promote products with targeted banners, messages, and custom content – no dev work needed. Highlight key items or swap default results for tailored product collections that drive discovery and sales.
AI & Machine
Learning
Learning
AI that works the way B2B works
Smarter search, faster orders, fewer manual tasks.
Product Recommendations
Use machine learning to surface related products based on real transactional and catalog data. OroCommerce’s built-in engine and Vertex AI integration support “also bought” and cross-sell logic across pages, fine-tuned to reflect how your customers buy.
Vector Search Embeddings
Deliver smarter search with AI models that understand intent, even across languages and misspellings. Our B2B eCommerce platform supports private deployments with Langchain or OpenAI to bring natural language capabilities into your buyers’ search experience.
Generative AI Content Authoring
Generate product descriptions, emails, and landing page copy directly in OroCommerce using integrated LLMs like Vertex AI or OpenAI. Create tailored, SEO-friendly content at scale, so your team can focus on strategy.
OroCommerce AI SmartOrder
Turn emailed PDFs and documents into draft orders, no manual entry needed. SmartOrder uses AI to extract, validate, and convert purchase data into your ERP or eCommerce system, flagging issues like pricing mismatches before approval.
OroCommerce AI SmartAgent
AI SmartAgent uses AI to help buyers find answers and take action without waiting on a rep. It can check product availability, order history, or account details (based on user permissions), and place quotes, shopping lists, or orders using natural language commands.
Why Leading B2B Companies Choose OroCommerce
Built for B2B from Day One
Unlike retrofitted B2C platforms, OroCommerce was engineered around the realities of manufacturers, distributors, and wholesalers. Contract pricing, account hierarchies, RFQs, CPQ, and multi-org workflows are native, not bolted on.
All Core Tools, One License
Every deployment includes eCommerce, CRM, CMS, marketplace, and AI. No surprise costs — one platform covers the full sales motion.
Lower Cost, Faster Results
Because essential B2B features are out-of-the-box, projects move from kickoff to launch in months, not years. Customers consistently report lower development spend and quicker ROI.
Flexible and Future-Ready
API-first architecture, an open-source foundation, and an active extension marketplace mean OroCommerce adapts as your business evolves, without breaking upgrade paths or locking you in.
Our B2B eCommerce Solutions Are Earning Industry Recognition
A Visionary in the Magic Quadrant™ for Digital Commerce for the 3rd Straight Year.
OroCommerce Recognized in The Forrester New Wave™: Commerce Solutions For B2B, Q2 2024
IDC MarketScape Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth.
What Makes OroCommerce Different?
See our comprehensive capabilities ready for any B2B commerce model in action.
Watch VideoCompanies Digitally Transformed with OroCommerce
Speed was our primary requirement, but we couldn't sacrifice B2B depth. OroCommerce gave us the flexibility of an enterprise build with the speed of a modern SaaS platform. We were able to stand up a pilot, validate our direct-to-consumer strategy, and scale it across our network faster than would have been possible with traditional legacy commerce suites.
When we found OroCommerce and saw the product in action, it was like the fog lifted. Everything started to make sense: the vision, the flexibility, the unified B2B-first approach. We could clearly see our digital commerce roadmap coming to life, not just for today, but for years down the line.
OroCommerce is an integral part of our global enterprise. It sits at the center of our commercial workflows and supports the pipeline from early sales activity through fulfillment. That shared foundation helps our teams operate consistently, even as we scale and consolidate systems behind the scenes.
I did extensive research, but once I found Oro, the decision was quick. There just aren’t many platforms honing in on B2B so precisely. We made a really good long-term decision with Oro.
We leaned heavily on OroCommerce’s comprehensive native B2B features, which enabled the rollout of a high-quality, mission-appropriate backend and frontend deployment with very little need for customization now or in future.
We have worked closely with Oro to develop a B2B eCommerce platform that gives our customers a modern and efficient purchasing experience. Oro is a good foundation to build out whatever we need on our eCommerce site.
Our website has become a resource for our sales team. The ability to view our website on multiple devices, and the ease with which we can update our products with custom integrations has made this an easy site to support, which has enabled us to focus on other aspects of managing our eCommerce business.
OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end.
We partnered with Oro to implement OroCommerce as the foundation of our customer experience portal, due to the flexibility of the platform to meet our industry requirements, the robust feature set and ability to integrate easily to our existing environment.
Frequently Asked Questions
What is OroCommerce?
OroCommerce is a B2B eCommerce platform designed specifically for manufacturers, distributors, and wholesalers. It supports complex sales processes, custom pricing, customer-specific catalogs, and high-SKU inventory management — no add-ons needed.
As a leading choice recognized by Gartner and IDC, OroCommerce helps sales reps sell smarter and faster through digital channels. Whether you’re looking to support wholesale buyers or expand into new markets, OroCommerce is the flexible, open-source eCommerce platform built for B2B.
What is OroCommerce's pricing?
The Community Edition is free to use. For Enterprise, pricing depends on your:
- Deployment type (e.g., OroCloud or on-prem)
- GMV (gross merchandise value on your eCommerce site)
- Number of admin users (first 25 included)
We don’t charge for API calls, sales channels, or transactions, keeping your operational costs in check.
What are the advantages of OroCommerce?
Here are the benefits that make OroCommerce the best B2B eCommerce platform:
- Covers 70–80% of B2B eCommerce needs out-of-the-box, including quoting, workflows, and complex price management and account hierarchies.
- Built for real-world B2B use cases like multi-org management, contract-based pricing, complex catalogs, and high-volume ordering.
- No hidden fees — we don’t take a cut of your online sales or API usage.
- Built-in CRM, powerful workflows, and flexible deployment options (cloud, on-prem, hybrid)
- Integrates easily with ERP systems, PIMs, and tools like Salesforce and SAP Commerce Cloud
- It’s an all-in-one solution for digital growth that reduces integration overhead and lowers total cost of ownership without sacrificing flexibility.
- Oro’s founders are leaders in the eCommerce industry. They are the same team that conceived, developed, and grew Magento. They later got together to build an industry-first B2B eCommerce platform.