When Your B2B Requirements Go
Beyond Shopify Plus
The platform companies choose when Shopify's B2C foundation
can't scale with their B2B complexity.
can't scale with their B2B complexity.
44% Reduction
In Manual Processes
200 markets
served from one instance
20%
productivity gain with AI order intake
130%
YoY revenue growth
80%
growth in average order value
Why Companies Switch From Shopify Plus to OroCommerce
Quoting and Negotiation Built In
Shopify has no native quoting workflow. Buyers can't submit RFQs, and sales teams work around the platform using "draft orders" with no versioning, expiration dates, or approval routing. When the platform can't handle negotiation, deals fall back into email.
With OroCommerce:
- Native RFQ and quote management with versioning and approvals
- Sales rep tools: customer impersonation, assisted ordering, quote-to-order workflows
- Buyer and seller work in the same system, not around it
With Shopify Plus, buyers ignored the portal and kept calling. Sales reps had no data to support high-touch service. The platform sat unused.
+150%
online revenue
+80%
average order value
+45%
online buyers
"We made a really good long-term decision with Oro. We have a foundation we can scale and customize for years to come."
Complex Pricing, One Engine
Shopify's catalog relies on static price lists and can't stack overlapping rules. A customer with contract pricing, volume tiers, and regional discounts forces IT to duplicate catalogs or patch together conflicting third-party apps.
With OroCommerce:
- Advanced pricing engine handles contract pricing, tier pricing, and customer-specific rules natively
- Rules stack and resolve instantly within one catalog
- Eliminates catalog duplication and conflicting price rules
Multi-Site Done Right
Shopify forces distributors running multiple brands or regions into separate "expansion stores." Each store means duplicated product data, separate ERP integrations, and rising per-store app costs.
With OroCommerce:
- Manage brands, regions, and business units from one instance
- Shared catalogs, pricing logic, and customer data across all sites
- Launch new markets through configuration in weeks
How Does OroCommerce Compare to Shopify Plus and Its Alternatives?
Criteria
OroCommerce
Shopify Plus (B2B)
BigCommerce (B2B Edition)
Salesforce B2B Commerce
SAP Commerce Cloud
Adobe Commerce for B2B
Best fit
Complex B2B, multi-org structures, and high-touch sales
Basic wholesale bolted onto a direct-to-consumer store
Straightforward mid-market wholesale
Large enterprises deeply entrenched in Salesforce
Global, SAP-reliant enterprises with massive IT budgets
Developer-heavy teams that want full control over code
Core B2B Capabilities / Strategic B2B Focus
B2B-first platform with native pricing engine, RFQ, approvals, hierarchies
B2C-first, B2B added via features & apps
Growing B2B capability (BundleB2B add-on)
Strong B2B tied to CRM
Deep B2B for SAP-centric enterprises
Not B2B-first, but decent B2B feature set (quotes, requisition lists, company accounts)
Workflow Automation & Process Control
Advanced native workflows (approvals, RFQ, automation engine)
Limited, relies on apps / custom logic
Moderate, some workflows via add-ons
Strong (CRM-driven workflows)
Very strong, enterprise-grade
Moderate to strong, supports quotes and approvals but often requires customization
Catalog & Merchandising Complexity
High (PIM, complex catalogs, pricing rules)
Moderate, struggles with complex pricing models
Moderate
Medium–high
High (industrial-grade catalogs)
Medium-high, some customization may be required
Multi-Site, Global & Marketplace Capabilities
Multi-org, multi-site in one instance
Limited expansion stores, forcing data and workflows duplication
Multi-store supported
Strong global capabilities
Very strong global & enterprise scale
Multi-store supported, but not multi-org
Explore OroCommerce Features
- B2B
eCommerce - AI & Machine
Learning - Sales
Enablement - Catalog
Management - ERP
Integrations - Personalization
& Search
B2B
eCommerce
eCommerce
Built for B2B from the ground up
No faking it, no add-ons, no compromises required.
One Platform
OroCommerce is the only single-license eCommerce platform built to handle B2B, B2C, and B2B2X (including franchise and marketplace models) out of the box. It comes with a modern front-end, CMS, AI, search, and built-in CRM – whether you deploy on our SOC II-compliant SaaS or your own infrastructure.
Multi Site Buyer Portal
Give every buyer the full picture – products, pricing, order history, invoices, and more – all in one place. OroCommerce’s responsive portal supports personalized search, quick orders, order tracking, and built-in shipping and payment integrations for a faster path to checkout.
Powerful Workflows
OroCommerce’s visual workflow engine lets you automate everything involved in online transactions, from order approvals to promotions – tailored by customer, role, or rule. It’s flexible, intuitive, and named by Gartner as a standout feature for a reason.
Pricing Engine
Tiered and customer-specific pricing, custom pricebooks, promo logic – it’s all built in. OroCommerce supports ERP-synced pricing and handles order minimums, units, kits, and bundles, so you always deliver the right price without workarounds.
Integrated Payments
Integrated into OroCommerce, OroPay connects orders, invoices, and payments in one platform. Give your customers instant, self-service payment options and your team real-time cash flow visibility, backed by enterprise-grade security and lower transaction fees.
AI & Machine
Learning
Learning
AI that works the way B2B works
Smarter search, faster orders, fewer manual tasks.
OroIQ
The AI layer built into OroCommerce. Query data and automate tasks through one natural language interface. Get answers, execute workflows, and analyze business patterns without switching tools.
AI SmartOrder
Turn emailed PDFs into draft orders without manual entry. SmartOrder extracts and validates purchase data, flags pricing mismatches, and converts documents into your ERP or eCommerce system.
AI SmartAgent
Help buyers find answers and take action without waiting on a rep. SmartAgent checks product availability, order history, or account details, then creates quotes, shopping lists, or orders using natural language.
Recommendations & AI Content
Use machine learning to surface related products based on transactional and catalog data. Generate product descriptions, emails, and landing pages with integrated LLMs like Vertex AI or OpenAI.
Vector Search Embeddings
Deliver smarter search with AI that understands intent across languages and misspellings. Supports private deployments with Langchain or OpenAI for natural language search.
Sales
Enablement
Enablement
Give sales reps the power to move faster
Quote, approve, and close – all in one platform.
Customer Relationship Management
Stay on top of your pipeline and current customer data with OroCommerce's native CRM. Track Leads, Opportunities, Accounts, Contracts, Tasks, Emails, and more. Automate to-dos, processes, and onboarding as well as build dashboards and reports to track the numbers that matters most.
Configure Price Quote
OroCommerce natively supports complex product offerings like bundles and kits or physical goods and services. Collaborate with buyers in real time and accurately price large orders. Get rid of guessing in spreadsheets and do it right.
Native Salesforce Integration
Sales team already invested in Sales Cloud, but wants to add portals, quoting, and more marketing capabilities? Use our free and native Salesforce Sales Cloud integration and use the CRM you adopted to drive more sales and more customer interactions.
Request for Quote
OroCommerce is a communication hub that centralizes all types of quote requests: emails, web requests, phone calls, and more. Your buyers want to make sure they get the right products and the right quantities, delivered to the right place. With all your pricing and products in the same place as your sales team, OroCommerce makes it easy.
Catalog
Management
Management
Take control of your product data
Handle any SKU, structure, or storefront your way.
Multi-Brand
Run multiple branded sites from a single OroCommerce instance, no IT overhaul required. Control users, catalogs, content, and design per brand. Share data or keep it separate. Even connect each storefront to its own ERP. Oro handles it.
Global Freedom
Run your global business on one backend, with local control where it counts. Our B2B eCommerce platform supports unlimited languages, currencies, and sites, plus region-specific catalogs, workflows, and integrations. Built by a global team for global teams.
Efficient at Scale
Whether your catalog has dozens of SKUs or tens of millions, OroCommerce handles it – no limits on the number of attributes, variants, or categories. One customer is already running 8 million SKUs and counting. It’s proven to support hundreds of millions of prices and tens of thousands of orders per hour. Built for serious scale.
Flexible Data Model
OroCommerce handles simple, configurable, and bundled products, plus anything custom you need. Mix physical and digital items in one order, sync with PIMs and ERPs via API, and tailor the buying experience without limitations.
PIM
Create, enrich, and manage product data with built-in tools like visual completeness tracking, field-level assignments, and workflow automation. Skip the spreadsheets. Our B2B eCommerce platform also integrates with leading PIMs like Akeneo, Salsify, and SalesLayer.
ERP
Integrations
Integrations
Connect to the ERP you already use
Works with Epicor, SAP, NetSuite, Dynamics, and more.
Epicor P21
Pair Epicor P21 with OroCommerce to get best-in-class B2B eCommerce alongside your distribution ERP. Purpose-built for wholesale, the integration boosts performance without compromising either system.
SAP B1
Connect OroCommerce with SAP B1 to combine powerful eCommerce and ERP capabilities, ideal for growing, mid-sized businesses. Using full-scale SAP ERP? We support that too.
Netsuite
Netsuite streamlines inventory and supply chain management and offers a modern ERP for manufacturing and wholesale distribution. Dedicated integrations can be built using both Netsuite & OroCommerce’s robust APIs. For faster time to market, we recommend Patchworks, a leading iPaaS solution provider with a pre-built integration.
Microsoft Dynamics
Combine our B2B eCommerce platform with Microsoft Dynamics to extend your cloud-based ERP with powerful eCommerce. Use native APIs or fast-track with Patchworks’ pre-built integration – perfect for midmarket supply chain and finance operations.
Other ERPs
OroCommerce customers also leverage Infor Syteline, Infor M3, Microsoft Great Plains, MDS, Sage X3, and custom ERPs. Integrations available from Patchworks include Odoo, Linnworks, Cin7, and many others.
Personalization
& Search
& Search
Create buying experiences that convert
Show the right products and pricing to every customer.
Robust Segmentation Engine
Group customers by behavior – like browsing, cart abandonment, or past orders – and trigger tailored pricing, promotions, and site experiences automatically. OroCommerce makes it easy to deliver the right message at the right moment.
Natural Language Search
Help buyers find what they mean, not just what they type. OroCommerce’s AI-powered search understands synonyms, misspellings, and intent, even across languages. Built-in tools like synonym management and saved searches keep results accurate and fast.
Customer Recommendations
Personalize search results and product displays using customer history, behavior, and weighted product attributes. OroCommerce’s rules engine lets business users fine-tune cross-sells, up-sells, and related items – no developers required.
No Code Visual Merchandising
Curate search results and promote products with targeted banners, messages, and custom content – no dev work needed. Highlight key items or swap default results for tailored product collections that drive discovery and sales.
Why Customers Trust Our B2B eCommerce Platform
OroCommerce gave us the flexibility of an enterprise build with the speed of a modern SaaS platform. We were able to stand up a pilot, validate our direct-to-consumer strategy, and scale it across our network faster than would have been possible with traditional legacy commerce suites.
When we found OroCommerce and saw the product in action, it was like the fog lifted. Everything started to make sense: the vision, the flexibility, the unified B2B-first approach. We could clearly see our digital commerce roadmap coming to life, not just for today, but for years down the line.
Whenever we launch a new brand or sub-site, the question isn’t ‘Why use Oro?’, it’s ‘Why not?’ And we’ve never found a reason not to.
OroCommerce is the brain of everything that we do. It handles the marketplace, the subscriptions, and the account provisioning. For us, OroCommerce is as mission-critical as it gets
With OroCommerce, we can now offer sales order information and shipment tracking in real time, and reduce non-value added work for both our clients an our inside sales teams.
The OroCommerce platform has been a major lever in achieving our B2B eCommerce development goals. The flexibility and robustness of the OroCommerce platform have helped us meet the demands of our various markets.
The true test of a platform is how it performs in year five, not year one. What keeps us on OroCommerce is that we never felt locked into a legacy decision. Instead of hitting a technical wall, the platform grew with us, handling every new layer of complexity we threw at it.
See OroCommerce in Action
Schedule a session with our product expert
