Turn Better Product Data Into the Reason Buyers Choose You
Product Discoverability Defines the B2B Buying Experience
In B2B, the way your customers find products determines whether they buy. Distributors win by helping buyers make sense of massive catalogs across brands and SKUs. Manufacturers win when buyers can instantly see the specs, certifications, and configuration details that make a product usable. Without that clarity, orders stall.
The numbers show how unforgiving buyers are: 68% say they depend on accurate product data and pricing, 74% rely on real-time inventory visibility — and 74% would change suppliers if these basics fall short.
OroCommerce prevents those missed sales by making product data, catalogs, digital assets, and discovery native to the platform — so every buyer gets the clarity they need to place the order with confidence.
Request a DemoB2B-Ready Tools for Managing Product Data at Scale
Whether you’re rolling out 90+ sites like Azelis or launching a marketplace like PartsBase OroCommerce gives you the building blocks to grow in a way that is predictable, manageable, and sustainable.
- Smarter Product Data Control
- Catalogs Built for Complexity
- Pricing Built for Complex Deals
- Turn Search Into a Sales Driver
- Native PIM & DAM: Keep attributes, images, manuals, and spec sheets in one system instead of scattered tools. Updates sync instantly across catalogs of any size, from hundreds to millions of SKUs.
- Unlimited Attributes & Variants: Capture technical details like voltage, compatibility, or material — all fully searchable and filterable — so buyers can refine results by brand, specification, or feature without relying on support.
- Multi-Category Assignment: Place products in multiple categories without duplication, ensuring they show up wherever buyers expect to find them.
- Localized Content: Translate product names, descriptions, and specs for each language or region.
Support for Every Product Type: Sell physical goods, service plans, warranties, or digital assets alongside each other in one catalog.
- Hierarchical Categories: Create deep, nested categories with metadata and SEO controls, so even massive catalogs stay easy to navigate.
- Multiple Units of Measure: Support sales in pieces, pallets, liters, or any custom unit, with inventory and pricing tied to each UOM for total accuracy.
- Per-Customer Catalogs: Control visibility at the account or segment level, so every buyer only sees the products and pricing intended for them.
- Inventory-Aware Merchandising: Prioritize in-stock items and display availability by warehouse, reducing churn caused by missing or inaccurate inventory data.
- Bundles, Kits, and Configurables: Build product sets or let buyers configure exactly what they need, from spare-part kits to full build-to-order assemblies.
- Multiple Price Lists: Assign custom pricing by customer, group, or region without creating workarounds.
Tiered & Volume Discounts: Incentivize larger orders with quantity- or UOM-based discounts. - Rule-Based Pricing Engine: Use formulas and expressions to automate pricing logic, instead of relying on manual updates.
- Time-Based Promotions: Launch campaigns with scheduled price lists that go live exactly when you need them.
- AI Semantic Search: Let buyers find the right product faster, even without the exact name, spelling, or part number, by recognizing intent, synonyms, and multiple languages.
- Zero-Result Management: Redirect searches with no results to curated alternatives, so a missed keyword doesn’t mean a lost sale.
- Visual Merchandising Controls: Promote or bury products in search and PLPs to align with sales priorities or inventory levels.
Customer Spotlight: PartsBase
PartsBase runs the world’s largest aviation parts marketplace, spanning 200+ countries with over 100 million inventory lines and 9 million offers processed each year. To support that scale, they needed more than manual uploads and scattered systems.
With OroCommerce, PartsBase unified product data, seller onboarding, and marketplace operations in one platform. Sellers now control their own catalogs, buyers search with aviation-specific filters, and complex workflows like multi-seller checkout and tax handling run natively – capabilities rarely supported out of the box by most commerce or marketplace platforms.
Read the full storyWhat Sets OroCommerce Apart
Built for B2B complexity
Multiple units of measure, warehouse-level stock, and build-to-order products are supported out of the box, so teams aren’t stuck with custom workarounds.
Scale proven in the field
From single catalogs to thousands of storefronts, customers like Azelis (1,400+ sites) show how easily OroCommerce grows with the business.
Complete workflow control
Catalog approvals, product launches, and pricing updates can all be automated with OroCommerce workflows. Instead of manual oversight, every change stays consistent at scale.
Personalization without
plug-ins
Catalogs and price lists can be tailored per customer or region directly in the platform, avoiding brittle integrations.
Native & Extensible PIM/DAM
Manage product data and assets directly within OroCommerce, or connect your existing PIM and DAM — our unified platform is built to work either way.
Innovation and AI
AI-powered search, recommendations, and discovery tools come built into OroCommerce. Buyers find products faster, and sellers capture more orders without bolting on third-party engines.
FAQs
What search technology does OroCommerce use?
OroCommerce uses Elasticsearch for indexing and relevance, enabling fast and accurate search across millions of SKUs.
Can I use a different search engine with OroCommerce?
Yes. While Elasticsearch comes built in, many customers connect third-party engines like Algolia, Gally, or HawkSearch using OroCommerce’s flexible APIs.
What is fuzzy search?
Fuzzy search helps buyers find products even if they misspell terms or enter partial keywords. It matches similar results to what they meant, reducing “no results” queries.
What kind of configurators does OroCommerce integrate with?
OroCommerce supports both out-of-the-box integrations and custom API connections. Many customers use Threekit for 3D and visual product configuration, while others connect proprietary configurators via OroCommerce’s API framework.
Can OroCommerce handle large catalogs?
Yes. Customers like TruPar run catalogs with more than 8 million SKUs, each with tens or hundreds of attributes, while maintaining fast performance and accurate search.
Do I need a separate PIM or DAM?
Not necessarily. OroCommerce includes native PIM and DAM capabilities out of the box, and you can also connect to enterprise systems like Akeneo, Pimcore, or Salsify for more advanced data management.