CPQ for B2B eCommerce, Built Into Your Commerce Platform

Bring quoting, RFQs, and ordering into one B2B eCommerce platform. OroCommerce’s built-in CPQ software lets you configure complex product offerings, control pricing structures, and keep the entire quoting process online, without scattered tools or extra manual processes.

Why Choose Integrated CPQ for B2B eCommerce over a Standalone CPQ Solution?

A standalone CPQ solution is fine for generating quotes, but it usually sits next to your existing eCommerce platform and other business systems. That’s where problems show up: reps jump between multiple systems, pricing errors slip in, and sales cycles drag out while teams reconcile data and terms.

With OroCommerce, CPQ for B2B eCommerce lives inside the same eCommerce platform customers already use. The same configuration process, pricing rules, and approval workflows drive both quotes and orders, so accurate pricing and accurate quotes carry through to checkout and self-service, supporting cleaner revenue growth and a more consistent customer experience for modern eCommerce businesses.

the CPQ process integrated into b2b ecommerce journey

CPQ Software Capabilities for Complex Product Sales

OroCommerce’s CPQ software supports complex quoting scenarios, from configurable products to dynamic pricing models, while keeping the sales process consistent across teams. Here’s how:

Flexible Product Configuration

OroCommerce supports configurable products, bundles, kits, and other complex product structures. Sales reps can configure products based on use case, region, or contract rules, while customers see the same options in self service portals. Behind the scenes, a shared configuration process powers both one-off quotes and repeat orders, so complex product configurations stay consistent across the full quoting process and buying journey.

Dynamic Pricing & Quote Adjustments

Whether it's volume-based discounts, contract terms, or custom pricing models, OroCommerce automatically adjusts pricing based on your defined parameters and pricing rules, ensuring that each quote is accurate and tailored to your customer's requirements. Customers can have their own pricebooks and entitlements.

Integrated CRM for Smooth Workflows

With OroCommerce’s built-in customer relationship management suite or the free integration with Salesforce Sales Cloud, sales reps can manage customer interactions, track sales activities, and keep quotes and orders aligned across the buying process without jumping between tools.

3D Product Visualizations

Partnering with Threekit, OroCommerce provides support for complex 3D product visualizations, helping buyers better understand and visualize customizable product configurations before finalizing a quote, improving the customer experience for custom configurations.

Streamlined Approvals and Workflows

Approval overhead is where many quoting projects stall. OroCommerce includes flexible approval workflows mapped to your business process by region, brand, deal size, or customer segment. Quotes move automatically between sales teams, managers, finance, and operations. Built-in CPQ automation removes repetitive checks, improves sales efficiency, and gives leadership a clear view of where deals sit in the sales cycles and overall sales process.

Configure, Price, and Quote with Confidence

RFQ Capabilities that Keep Deals Moving

Simplifying the RFQ process is critical to closing deals faster. OroCommerce helps B2B sales reps manage customer quote requests with ease, thanks to robust, flexible, and transparent quoting tools:

Self-Service RFQ Submission

Give your customers the power to initiate quote requests at their convenience. OroCommerce’s intuitive platform enables them to request quotes directly from your website, simplifying and speeding up the process.

Real-Time Communication Tools

Integrated messaging and email threads sit right next to each RFQ. That means fewer scattered notes and fewer manual processes to keep track of changes. Because all changes live in one record, teams can respond faster, align around customer preferences and customer demands, and protect both customer experience and customer satisfaction, especially when negotiations are long.

Automated RFQ Tracking

OroCommerce automates the tracking of quote requests, ensuring that no opportunity is missed. This improves response times, reduces errors, and ensures consistent follow-ups, supporting a consistent buying process.

Localized & Multi-Site Support

With multi-website capabilities and full support for localization, OroCommerce enables businesses to cater to different regions, languages, and currencies, ensuring that your quotes are relevant and tailored to each market, even when you sell through multiple sales channels.

Recognition by Industry Experts

A Visionary in the Magic Quadrant™ for Digital Commerce for the 3rd Straight Year.

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OroCommerce Recognized in The Forrester New Wave™: Commerce Solutions For B2B, Q2 2024

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CPQ for B2B eCommerce: FAQ

What is CPQ and how does it fit into the sales process?

CPQ (“Configure Price Quote”) is a structured way to configure products, apply pricing rules, and generate accurate quotes for complex deals. In B2B, CPQ software supports the sales process by reducing manual steps, standardizing approvals, and keeping quotes tied to the same data that powers your B2B eCommerce storefront.

How is an integrated CPQ solution different from Salesforce CPQ or Epicor CPQ?

Tools like Salesforce CPQ and Epicor CPQ often sit next to your stack as separate CPQ systems. An integrated CPQ solution inside OroCommerce keeps the quote logic in the same eCommerce platform that customers already use. That reduces duplicate configuration, simplifies CPQ integration projects, and helps with user adoption because reps don’t have to learn yet another tool.

Can the CPQ solution support complex business needs like subscription pricing and currency conversions?

Yes, OroCommerce’s CPQ solution offers flexible configuration for subscription pricing, currency conversions, payment terms, and business rules, ensuring accurate pricing that adapts to global or industry-specific requirements.

The platform is designed to address a wide range of business needs and accurately reflect customer needs in every quote.

Can OroCommerce's CPQ for B2B eCommerce work with our existing business systems?

Yes. OroCommerce is designed to work alongside your ERP systems, CRM systems, and other business systems. Instead of replacing them, the platform pulls in the right data for quoting and ordering, then writes updates back to those existing systems. This is how CPQ enables tighter control without throwing away core investments in existing eCommerce platform and back-office tools.

How can CPQ tools help organizations in regulated industries manage procurement and bidding processes?

CPQ tools are valuable for sales organizations, government agencies, and procurement teams managing complex procurement processes and bidding processes. They help ensure key stakeholders receive the same information, simplify comparisons between potential vendors, and support the closing phase and final decision.

CPQ technology also makes it easier to track purchase orders and integrate business rules and pricing structure, providing greater transparency and compliance across the buying process.

What are the key benefits of using CPQ software for managing pricing and quotes?

CPQ software helps manage pricing calculations, volume discounts, currency conversions, payment terms, and personalized quotes by applying predefined rules and business rules. This results in more revenue and accurate quotes that accurately reflect customer needs and contract management requirements.

CPQ for B2B eCommerce, Built Into Your Commerce Platform

Why Choose Integrated CPQ for B2B eCommerce over a Standalone CPQ Solution?