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Revolutionize Commerce

Oro digitally transforms your business with B2B eCommerce and CRM.

Winner of the Most Innovative Award by

Frost and Sullivan
  • Active Installs icon 300,000+ Total Active Installs
  • New Installs icon 40,000+ New Installs per Quarter
  • Countries Worldwide icon 100+ Countries Worldwide In Use


Start your digital transformation with the only true B2B eCommerce platform.

  • Optimize how you do business with B2B customers by improving customer experience & operational efficiency
  • Enable buyers with self-service ordering and digitize all buyer-seller interactions
  • Increase your company’s visibility into untapped markets and new customers


OroCommerce preview
OroCRM preview


The most flexible multi-channel Customer Relationship Management solution gives a 360-degree view of your business and customers.

  • Manage your sales pipeline with leads, opportunities, and forecast management
  • Optimize marketing initiatives and campaigns for higher conversion rates
  • Track the customer journey and provide a superior customer experience



An open-source platform made for rapid application development of enterprise web applications.

  • Leverage built-in features and components to decrease overall development costs
  • Use our flexible and easy-to-use platform to develop any business application
  • Reap the benefits of our community with over 20,000 registered developers


OroPlatform preview

Companies all over the world use Oro products

  • Advisors Excel
  • Animal Supply Co. Logo
  • Frankfurt Airport
  • Haneu Logo
  • Samuel Hubbard Logo
  • Lang Antique & Estate Jewelry
  • Salt Works
  • Lockbox. So kommen lieferungen an!
  • ... and More

The Proven Leadership Team

With over 50 years of combined eCommerce experience, the team that had built the most widely-used eCommerce platform are now doing it again.

Yoav Kutner photo


Founder & Chief Executive Officer

View bio
Jary Carter photo


Founder & Chief Revenue Officer

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Dima Soroka photo


Founder & Chief Technology Officer

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Roy Rubin photo

Roy Rubin


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Motti Danino photo

Motti Danino

Chief Operations Officer

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Michael Bessolov photo

Michael Bessolov

Vice President of Engineering

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