Automotive eCommerce Platform for the Auto Parts Industry

According to McKinsey, online engagement with automotive industries is up by an average of 13 points from prior to COVID-19. What’s more, 20-30% of aftermarket sales will occur online, at least 10 percentage points higher than today.

Businesses, like consumer shoppers, are comfortable buying auto parts online. Garages and mechanics want to build and maintain relationships with trustworthy suppliers and dealership. Business customers feel comfortable buying from sellers that assure them with adequate specification data, transparent pricing, return policies.

The car parts industry is made up of aftermarket parts and accessories, external body parts, mechanical parts, automotive tools, fitment tools, and more. Many parts are unique to a certain car make, model, location, or sometimes even a production date range. While car buyers can feel discouraged from buying auto parts online, this is slowly changing.

Consumers, garages, and auto parts distributors no longer go to one shop to purchase products. Some go in person to a dealer or retailer; others turn to eBay, Amazon, or specialty sites for hard-to-find items. To compete in this environment, auto parts sellers need visibility into inventory, orders, and customer journeys across channels – all of which can be accomplished with B2B eCommerce software.

Automotive digital transformation shows no signs of slowing down. Digital channels allow consumers to research, leave or browse reviews, and partake in automotive communities to make correct purchasing decisions. B2B customers such as parts manufacturers, distributors, and garages can make wholesale purchases, and pass savings and information on to end-consumers.

As mentioned before, car parts can vary widely, so you need a B2B eCommerce website that can accommodate unlimited product catalogs with product configurations and bundles. A robust eCommerce software designed for the automotive industry will help automotive businesses meet customers’ product researching, ordering, and fulfillment needs.

Another consideration is whether you need a proprietary or open-source solution. In many cases, an open-source solution provider is preferable because open-source software tend to be more secure, cost-efficient, and flexible when it comes to integration, compared to proprietary one.

Today’s businesses must get on their customers’ radar before the competition, and the car industry is no exception. However, the competitive nature of the new, used and aftermarket vehicle parts forces brands to think outside the box.

ECommerceoffers car brands greater reach, greater marketing flexibility, and the opportunity to outdo the customer experience. You’ll be able to streamline internal processes, boost staff productivity, and lower costs. Most importantly, you’ll be able to build your auto parts business on a solid base.