B2B Leaders Choose OroCommerce: See the Proof
OroCommerce in Action:
Solving B2B Challenges
Unifying Order-to-Cash Across 12 ERPs
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Challenge
DiversiTech, North America's largest HVAC components manufacturer and distributor, was managing order intake across 12 ERP environments while customer service teams still processed orders by email and fax. -
OroCommerce Solution
DiversiTech deployed OroCommerce as a central commercial layer connecting Oracle JD Edwards, Salsify PIM, and nine European ERPs, with AI SmartOrder converting incoming orders instead of rekeying them line by line. -
Result
Customer service teams saw a 20% productivity gain from AI-assisted order intake, 700+ line-item POs now convert in seconds, and three DiversiTech sites run on one platform.
Connecting Multi-Market B2B Sales
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Challenge:
Lactalis, the world’s largest dairy group, managed 12 markets with separate systems and processes. The lack of a unified platform created data silos, duplicate work, and slow, costly market rollouts. -
OroCommerce Solution:
Lactalis deployed OroCommerce in phases, starting with three pilot markets. Multi-brand and multi-website tools let them standardize operations while adapting to local workflows, and customers could order online, via EDI, or offline, with orders organized in a single account. -
Result:
In two years, Lactalis connected 12 markets, increased digital orders by 230%, cut manual work by 44%, and reduced rollout times from years to months.
Self-Service Portals for Fortune 500 Contracts
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Challenge
Stratix manages device procurement for Fortune 500 clients under negotiated contracts with unique pricing tiers and purchase limits – and every new client portal required a full IT project to build. -
OroCommerce Solution
Stratix built a reusable portal model on OroCommerce where contract terms enforce themselves at checkout, and business users can launch new client portals in days without developer involvement. -
Result
The platform went from contract to MVP in three months, now supports 20,000 concurrent users during mass device refresh events, and new customer portals go live in days instead of weeks.
Taking Customer-Centricity Digital
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Challenge:
Braskem, a leading petrochemical company in the Americas, wanted to improve how they attract, engage, and service customers. -
OroCommerce Solution:
Braskem built a robust Bridge portal on OroCommerce, implementing a cost-effective solution in less than eight months, thanks to OroCommerce's out-of-the-box features. -
Result:
Braskem saw 300% growth in customer adoption and a 274% increase in sales entries, freeing 20,000 internal work hours annually from manual order processing.
Scaling a Global Business
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Challenge
Azelis, a global leader in specialty chemicals operating in 57 countries and 45 languages, needed a digital presence that could reach customers worldwide. -
OroCommerce Solution
Azelis implemented 150 localized customer portals, providing customers with access to product information, technical data, order tracking, and market trends. -
Result
Azelis saw rapid adoption of their portals, both internally and externally, leading to a more efficient and connected global operation.
Stepping Up Your Online Game
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Challenge
Dunlop Protective Footwear needed to expand its online presence and create a streamlined B2B experience for its customers. -
OroCommerce Solution
Dunlop launched 12 country-specific websites on OroCommerce with features like responsive design, mobile ordering, order history tracking, and smooth integration with Microsoft Dynamics. -
Result
Dunlop achieved a 3.5X increase in traffic, a 10.5% boost in conversion rates, a 10% increase in average order value, and successfully implemented the entire platform in just four months.
OroCommerce: а B2B eCommerce Platform Built for Complexity
We don't compromise
We designed OroCommerce from the ground up for B2B organizations with robust features like complex customer account hierarchies, powerful order management tools, RFQ systems, workflow automation and more.
The power to customize
We know every business is different. That's why OroCommerce offers modularity, an API-first approach, and a flexible workflow engine, all powered by open source technology.
One license, endless value
We believe in transparency. One single license unlocks all of OroCommerce's features and functionality, without any hidden fees or surprises.
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