Tie Commerce,Customers, and Operations Together withUnified Commerce Solutions
Why the Next Stage of Growth Depends on B2B eCommerce Unified Solutions
In B2B, growth rarely happens on a clean slate. An acquisition leaves customer data and customer satisfaction histories stranded in separate databases. A new quoting tool may not sync with the core pricing engine or sales channels. Soon, sales teams can’t agree on a single source of truth because one doesn’t exist.
This is the reality behind the statistic: 80% of organizations are slowed by siloed sales channels, systems, and fragmented workflows that create delays for business buyers. OroCommerce was designed for this challenge. We don’t force a rip-and-replace. Instead, we orchestrate your existing systems into a single platform, giving buyers and internal teams a unified platform to do business efficiently.
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Turn Every Interaction Into a Connected Customer Experience
Disconnected systems force buyers to navigate mismatched product catalogs, repeat information across customer-facing channels, and wait while teams reconcile customer data. OroCommerce creates a unified view of every interaction to deliver consistent customer experiences.
Accurate Pricing and Availability
Unified Account History
Aligned Departments
Actionable Reporting
Trade Technical Debt for Architectural Control
A fragmented stack puts IT in a constant maintenance cycle, patching brittle integrations while the strategic roadmap is on hold. OroCommerce replaces that complexity with a stable, B2B eCommerce platform built for scale:
Reduced System Overhead
A Smaller Attack Surface
Integrated Payments with OroPay
Modular Architecture
Built for B2B Scale
Leading B2B Companies Unify Commerce for Buyers and Teams with OroCommerce
The Capabilities Behind a Unified B2B eCommerce Platform
OroCommerce grows with you. Modular where you start, open where you need to extend, and robust enough to handle enterprise scale.
A Single View of the Customer Relationship
Learn more about integrated eCommerce CRM- Customer Portals: Give buyers a window into ERP to check contract pricing, stock, and order history. They get instant answers, freeing your teams from routine inquiries.
- Built-in CRM: Unify customer relationship management with OroCommerce’s native CRM or connect your existing CRM with robust integrations. Maintain consistent customer data across customer-facing channels.
- Conversations: A built-in messaging system that keeps discussions organized and accessible, supporting self-service and improving customer satisfaction. Buyers can raise questions directly from a quote, order, or RFQ, while teams track every thread in the same record.
- Field Sales App: Reps access customer and product data in the field, even offline, ensuring they can support accounts wherever they are.
Connect the Entire Quote-to-Cash Cycle
Learn more about integrated payments- Quoting, CPQ, and RFQ inside the platform: Configure, price, and quote complex orders natively, eliminating separate tools. Every quote flows seamlessly into an order.
- Integrated Order-to-Cash: Run ordering, invoicing, and payment workflows in one system for an accurate, traceable transaction history.
- Invoice Portal: Give customers a central hub to view, download, and pay invoices at their convenience, reducing collections overhead and speeding cash flow.
- Integrated B2B Payments (OroPay): Accept cards, ACH, or invoice-based payments directly in the platform, fully connected to ERP and finance systems for real-time reconciliation.
One Source for Product and Brand Truth
- CMS built in: Manage brand content across storefronts and portals from one backend with advanced WYSIWYG, reusable blocks, and landing page tools. No need for a separate CMS or yet another integration to manage.
- PIM and DAM included: Keep product specs, attributes, and assets in one system so buyers always see the right information, without bolting on third-party tools.
- Multi-site and multi-channel support: Run multiple brands, regions, or portals from a single backend, including online and physical store operations. Data is shared where it should be, separated where it needs to be.
Automation and Intelligence Across Processes
Learn more about eCommerce AI- Workflow Engine: Automate complex approval chains, quoting flows, and post-order processes. What once required manual oversight becomes consistent, auditable, and less dependent on IT intervention.
- AI SmartOrder: Buyers can keep sending POs by email or PDF, while AI converts them into draft orders automatically. Sales teams stop re-keying data, customers don’t have to change their habits overnight, and both sides ease into digital adoption without friction.
- AI SmartAgent: Buyers type questions the way they would ask a sales rep – “Do you have this in stock?” “What’s my price?” – and get instant answers tied to their account, making self-service feel natural.
- Segmentation Engine: Create account-specific catalogs, offers, and communications. Instead of juggling multiple systems for targeting, every team works from the same data, differentiated by rules defined by the admin.
Data, Reporting, and Scale
- Shared Reporting and Dashboards: Every department sees only the numbers that matter to them, but all drawn from the same unified data foundation.
- Multi-organization backend: Add new brands, regions, or acquired companies without re-architecting your stack. One platform can support all your business units with centralized control.
- API-first, open architecture: Connect ERP, WMS, OMS, or marketing systems cleanly. Keep commerce experiences unified without sacrificing flexibility.
- Enterprise Security and Access Control: Role-based permissions and SOC2 compliance protect sensitive data while still enabling collaboration across teams and customer hierarchies.
Trusted by Enterprises, Recognized by Analysts
Gartner recognized OroCommerce in the 2024 Critical Capabilities for Digital Commerce report for its completeness of vision and ability to execute, placing us among the top vendors for B2B digital commerce.
“It [OroCommerce] includes extensive functionality in a single platform, including a built-in storefront, CMS, DAM, search, promotions, order management, RFQ, CRM and marketplace.”
FAQ
What are B2B eCommerce unified solutions?
B2B eCommerce unified solutions bring together sales channels, customer attrition and acquisition data, inventory data, and backend systems on one platform, helping businesses streamline operations and enhance customer experiences.
How does OroCommerce improve customer satisfaction?
By providing a unified commerce platform, OroCommerce ensures accurate contract pricing, real-time visibility for sales reps, and a single system for customer-facing channels, boosting customer satisfaction.
Can OroCommerce help boost sales?
Yes. With personalized catalogs, integrated quoting, and AI-driven personalization, OroCommerce enables businesses to boost sales and meet sales targets across multiple channels.
How does OroCommerce handle multiple sales channels?
OroCommerce supports omnichannel commerce and multi-site portals, providing a centralized platform for managing inventory management data even across multiple warehouses, product catalogs, and customer behavior across all customer-facing channels.
Is customer data secure in OroCommerce?
Absolutely. Role-based permissions and enterprise security ensure customer data is protected while supporting collaboration across different teams.
How does OroCommerce help businesses reduce costs and grow revenue?
By consolidating existing systems into one platform, OroCommerce lowers maintenance costs, improves B2B commerce execution, and provides custom pricing capabilities that help businesses reduce costs while growing revenue. Advanced analytics also help track product trends to inform strategic decisions and accelerate growth.