Innovate Today to Lead Tomorrow’s B2B Growth
What’s Driving Innovation in B2B Commerce?
45% of B2B Companies Rely on AI to Reduce Workload
AI isn’t a silver bullet, but it’s already solving real problems in B2B. AI-powered chatbots handle product questions and quotes instantly, cutting response times. Meanwhile, AI-powered order processing converts purchase orders from PDFs into digital orders, reducing manual data entry. The result? Less back-and-forth, faster transactions, and teams focused on selling, not paperwork.
71% of B2B Companies Struggle to Automate Complex Workflows
Slow approvals, manual order processing, and disjointed systems hold businesses back. Companies modernizing with automation are:
- Accelerating customer onboarding with built-in approvals and role management.
- Keeping deals moving by routing RFQs through automated approval workflows.
- Optimizing checkout with tailored flows for negotiated and repeat orders, improving the eCommerce experience.
- Speeding up fulfillment with real-time inventory management and automated shipping notifications.
75% of B2B Buyers Prefer a Rep-Free Sales Experience
Self-service and remote sales now account for 34% of revenue in eCommerce businesses, with nearly 40% of buyers comfortable spending over $500,000 per order without speaking to a sales rep. But businesses that still rely on traditional, rep-led sales see weaker results – only 24% of buyers in these transactions report a high-quality deal, compared to 65% who self-navigate the process.
Providing the right digital tools doesn’t just streamline ordering; it gives online shoppers in B2B the control they want while driving data-driven decision making and higher-value deals.
Future-Proof Your B2B Commerce with OroCommerce
OroCommerce gives B2B commerce businesses the tools to modernize, automate, and scale their operations while analyzing customer behavior to improve performance.
AI-Powered Efficiency
AI-Driven Search:
Natural language processing refines search, while AI-powered personalized recommendations suggest the most relevant products based on past purchases and customer interactions.Product Recommendations:
Surface relevant products based on buyer behavior, making it easier for customers to discover new items and increasing order values.AI SmartAgent:
Let buyers interact using everyday language, querying order status, product details, or support information without navigating complex menus.
Flexible, Automated Workflows
AI SmartAgent:
Empower buyers with an AI assistant that answers product and account questions, generates quotes, and places orders through natural language commands, enhancing the customer experience.Self-Service Portals:
Provide buyers with 24/7 access to order tracking, account management, and customized catalogs.RFQ Features:
Simplify the process of requesting and negotiating quotes for complex purchases.
Enhance Order and Inventory Management
Configurable Workflow Engine:
Build multi-step, approval-based workflows that mirror your actual operational procedures without requiring extensive development work.AI SmartOrder:
Converts emailed purchase orders and PDFs into digital transactions, eliminating manual data entry and reducing errors.Automated Quoting & RFQs:
Allows buyers to request, negotiate, and finalize quotes instantly, reducing delays and keeping deals moving.
Advanced Self-Service & Customer Control
Personalized Buyer Portals:
Gives customers 24/7 access to their accounts, pricing, and order history, making it easier for them to manage purchases independently.Role-Based Account Management:
Buyers can set up user roles, internal approvals, and budget controls, streamlining procurement without added friction.Multiple Shopping Lists & Quick Reordering:
Improve online store usability and customer satisfaction by offering faster reordering for high-volume buyers.
Sales Enablement & Omnichannel Selling
Support for Multichannel Sales:
Connect eCommerce, inside sales, and field sales for a unified customer experience.Sales Rep-Assisted Ordering:
Allows reps to place and adjust orders on behalf of customers, keeping transactions smooth while maintaining full visibility.CRM-Integrated Lead & Opportunity Management:
Equips sales teams with real-time customer insights, helping them close deals faster and provide more tailored service.
Frequently Asked Questions
What is the future for B2B eCommerce?
The future for B2B eCommerce lies in a blend of robust eCommerce innovation, where companies leverage artificial intelligence and machine learning to streamline operations and create personalized shopping experiences.
By integrating advanced eCommerce platforms, businesses can boost customer satisfaction and build customer loyalty while optimizing supply chain management and analyzing customer behavior.
These strategic moves are reshaping a rapidly evolving eCommerce industry, ensuring that online purchases remain efficient and that online businesses stay ahead and competitive.
What are the emerging technologies in eCommerce?
Emerging technologies are redefining the market by harnessing artificial intelligence (AI), machine learning algorithms, and natural language processing to drive smarter search and support interactive services.
Platforms now feature AI-powered chatbots for immediate support and AI-powered personalization to tailor product suggestions.
Advances in voice commands and voice commerce are also expanding communication channels, empowering online shoppers to engage more intuitively.
Furthermore, improvements in search engine optimization are helping businesses enhance online visibility and attract more qualified leads.
What are some examples of payment and checkout innovation in eCommerce?
Checkout processes in digital commerce are evolving with dynamic pricing strategies that utilize transactional data to adjust rates in real time and account for competitor pricing.
Modern payment system solutions support methods like Apple Pay and BNPL services, which contribute to consumer savings and help reduce costs while enhancing productivity.
These innovations ensure that every step—from selection to finalizing an online purchase—is both secure and efficient.
Are there practical use cases for Augmented Reality (AR) & Virtual Reality (VR) in eCommerce?
Yes, practical applications for augmented reality and virtual reality are emerging.
eCommerce brands are employing ar technology to visualize products in real-world settings, making online shopping more interactive and aligning with detailed product descriptions.
Virtual reality creates immersive environments that foster genuine customer interactions, ultimately delivering customized experiences that address specific customer needs.
How useful are Mobile Commerce & Progressive Web Apps (PWAs) for B2B?
Mobile Commerce and PWAs are invaluable for B2B operations by optimizing access on mobile devices and smart devices, enabling m-commerce that integrates with an online store.
They provide real-time insights into inventory levels and ensure data privacy across interconnected devices, thereby enhancing the overall customer experience.
How can eCommerce brands leverage customer data to drive eCommerce trends?
By leveraging AI and customer data, eCommerce brands can unlock insights that shape emerging eCommerce trends.
Commerce businesses use personalized recommendations to analyze customer behavior, which improves demand forecasting and refines supply chain operations while optimizing inventory management.
This data-centric approach enables customers to enjoy tailored online shopping experiences. Moreover, generative ai, still in its early stages, shows promise in refining product descriptions and interactive support when paired with voice assistants like Google Assistant to engage younger consumers.
What innovations enable personalized shopping experiences in B2B specifically?
B2B personalization goes beyond recommending similar products—it’s about adapting to complex buying needs.
Dynamic pricing ensures each customer sees contract-specific prices, while role-based account management allows buyers to set budgets and approvals internally. AI-powered search helps customers find what they need faster, even with vague queries.
Meanwhile, custom catalogs and saved shopping lists make repeat ordering easier, catering to how B2B buyers actually purchase.
How do online businesses improve customer satisfaction in B2B?
In B2B, satisfaction often comes down to efficiency, accuracy, and transparency.
Businesses that provide real-time inventory updates, clear order tracking, and self-service account management remove common frustrations.
Streamlining the checkout process—whether through quick reordering, automated approvals, or flexible payment options—helps buyers complete purchases with minimal back-and-forth.
And when issues arise, fast, knowledgeable support (whether AI-powered or human) can make the difference between a one-time buyer and a long-term customer.