Turn Buyer Intent IntoRevenue with Search and Personalization Built forB2B Commerce
OroCommerce brings advanced search and personalization together in one platform, giving buyers relevant results, personalized offers, and intelligent recommendations from their very first keystroke, without extra licenses or add-ons.
Smarter Search for B2B Buying
Built on Elasticsearch and enhanced with AI, OroCommerce’s search helps buyers locate exactly what they need fast, while giving sellers full control over results.
Turn Every Search Into a Sale
- Manageable at Scale: Control search terms, synonyms, redirects, and fuzzy logic from a single admin panel. Adjust behavior for an individual user or an entire customer group.
- Boost or Bury Products: Prioritize seasonal inventory, promote high-margin items, or hide discontinued SKUs with visual controls that adjust relevance weighting without touching code.
- Curated Results: Replace default search returns with curated collections, ideal for highlighting promotions, showcasing new product lines, or helping buyers discover complementary products.
Help Buyers Find Products Faster
- Search Autocomplete: Display live results (like SKU, product name, price, and stock status) after just two keystrokes. Buyers can add items to their cart without leaving the search bar.
- Cross-Content Search: Map search terms to products, technical specs, how-to guides, and marketing content, so buyers find everything they need in one place.
- Custom Content in Result: Insert banners, alerts, or targeted messages into results pages to surface relevant offers at the exact moment a buyer is ready to act.
Make Search Smarter with AI
- Natural Language / Vector Search: Free AI search extension matches related terms automatically (e.g., “flashlight” to “torch”), eliminating missed sales due to naming variations.
- Smarter Associations: AI understands product relationships and substitutes, ensuring searches return relevant options even when terms are incomplete or unfamiliar.
See in Action: AI-Powered Search in OroCommerce
Watch how OroCommerce delivers next-level product search with AI models that understand buyer intent, even with misspellings and in multiple languages.
Watch nowPersonalization That Adapts to Every Buyer
OroCommerce personalizes the entire journey, from search to checkout, using behavior, segmentation, and AI-driven insights.
Recommend and Promote the Right Products Every Time
- Behavior-Based Suggestions: Generate recommendations from buyer activity, such as frequently purchased, recently viewed, or commonly paired products. Adjust weighting to match your sales objectives.
- AI-Driven Models: Google Vertex AI analyzes your transaction and catalog data to deliver recommendation widgets like “Frequently Bought Together” or “Similar Items,” optimized for revenue growth or click-through rates.
- Real-Time Trigger: Deliver personalized promotions or content based on cart abandonment, active browsing, or order completion events.
- Contextual Content: Adjust product suggestions, promotions, and messaging dynamically as buyers move through their journey from homepage to checkout.
Dynamically Adjust What Buyers See
- Flexible Page Layouts: Show different page layouts, content blocks, or navigation for specific customers, groups, or individual users, with any level of personalization granularity required.
- Product and Warehouse Visibility: Control which products and fulfillment locations appear based on user, segment, or region.
- Search Personalization: Filter and rank search results by customer group, organization, locale, or even individual buyer to ensure maximum relevance.
- Pricing Personalization: Deliver personalized pricing using tiered price lists, contract terms, or complex discount rules – all managed through OroCommerce’s pricing engine.
Segment Buyers for Precision Offers
- Custom Buyer Segments: Build segments using attributes like purchase history, company profile, contract terms, or data from connected CDPs.
- Targeted Personalization: Use these segments to personalize product recommendations, pricing, promotions, and content across the storefront.
Recognition by Industry Experts
A Visionary in the Magic Quadrant™ for Digital Commerce for the 3rd Straight Year.
OroCommerce Named a Leader in the 2024 IDC MarketScape Report