Redefine Efficiency in B2B Operations with Digital Commerce
Fix Inefficiencies, Embrace Opportunities
64% of Sales Time is Wasted on Admin Tasks
Manual processes and ineffective automation are dragging your operations down. B2B sales teams spend only 36% of their time selling, while the rest is lost to repetitive tasks like order processing and approvals.
With 47% of businesses rating their order entry automation as ineffective and 54% struggling with shipping automation, these inefficiencies ripple through your operations, delaying orders and frustrating customers.
80% of Organizations Struggle with Silos
There’s no such thing as a single-channel B2B customer anymore. Buyers now interact across multiple touchpoints: researching online, consulting sales reps, and placing orders through eCommerce platforms. Yet, 80% of organizations struggle with siloed systems and fragmented workflows, leading to delays and inconsistent buyer experiences.
Managing multichannel operations requires a unified platform. By integrating CPQ, product configurators, CRM, and eCommerce tools, businesses can centralize data, speed up processes, and deliver efficient, cohesive buyer journeys across every channel.
45% of Businesses Rely on AI to Reduce Workload
Customers often require detailed information, such as product specifications, pricing, and availability, which traditionally burdens sales reps with time-consuming lookups and manual responses. Smart research assistants are cutting down the time and effort needed for repetitive tasks and customer inquiries, with 45% of B2B companies reporting them as “extremely beneficial.”
Integrated into eCommerce platforms, smart assistants instantly provide answers, generate quotes, and assist with orders, freeing teams to tackle complex challenges and prioritize growth-driving activities.
How OroCommerce Powers Operational Efficiency
From order entry to checkout, OroCommerce offers tools to unify workflows, personalize buyer journeys, and connect with your existing systems – all in one platform.
Operational Efficiency at Scale:
Braskem’s Success Story
Challenge:
Braskem, the largest petrochemical company in the Americas, struggled with inefficient sales processes. Relying on manual workflows for order entry and approvals, they faced delays, errors, and limited real-time access to inventory and pricing.
Solution:
Braskem implemented OroCommerce to streamline operations and launched their EDGE platform. Key features included:
- Automated workflows for faster approvals and reduced manual tasks.
- SAP integration for real-time data syncing and improved accuracy.
- Self-service portals for customers to manage orders and track shipments independently.
Impact:
With OroCommerce, Braskem achieved 13% higher customer satisfaction by implementing faster, more efficient processes. They saved over 22,000 hours annually through automation of repetitive tasks and now process 12,000 orders monthly, allowing their teams to focus on strategic growth initiatives.
