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Redefine Efficiency in B2B Operations with Digital Commerce

Cut manual tasks, adopt automation, and empower your teams to achieve more in less time.
operational efficiency - b2b ecommerce - orocommerce
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Fix Inefficiencies, Embrace Opportunities

64% of Sales Time is Wasted on Admin Tasks

Manual processes and ineffective automation are dragging your operations down. B2B sales teams spend only 36% of their time selling, while the rest is lost to repetitive tasks like order processing and approvals.

With 47% of businesses rating their order entry automation as ineffective and 54% struggling with shipping automation, these inefficiencies ripple through your operations, delaying orders and frustrating customers.

Tune In: Optimizing B2B Operations
64% of Sales Time is Wasted on Admin Tasks - improve operational efficiency

80% of Organizations Struggle with Silos

There’s no such thing as a single-channel B2B customer anymore. Buyers now interact across multiple touchpoints: researching online, consulting sales reps, and placing orders through eCommerce platforms. Yet, 80% of organizations struggle with siloed systems and fragmented workflows, leading to delays and inconsistent buyer experiences.

Managing multichannel operations requires a unified platform. By integrating CPQ, product configurators, CRM, and eCommerce tools, businesses can centralize data, speed up processes, and deliver efficient, cohesive buyer journeys across every channel.

Learn How Unified Platforms Improve Efficiency
80% of Organizations Struggle with Silos - improve operational efficiency

45% of Businesses Rely on AI to Reduce Workload

Customers often require detailed information, such as product specifications, pricing, and availability, which traditionally burdens sales reps with time-consuming lookups and manual responses. Smart research assistants are cutting down the time and effort needed for repetitive tasks and customer inquiries, with 45% of B2B companies reporting them as “extremely beneficial.”

Integrated into eCommerce platforms, smart assistants instantly provide answers, generate quotes, and assist with orders, freeing teams to tackle complex challenges and prioritize growth-driving activities.

Discover How AI Reduces Effort
45% of Businesses Rely on AI to Reduce Workload

How OroCommerce Powers Operational Efficiency

From order entry to checkout, OroCommerce offers tools to unify workflows, personalize buyer journeys, and connect with your existing systems – all in one platform.

Automate and Simplify Workflows

  • Customizable Workflows:
    Streamline onboarding, quote negotiations, budget management, and order fulfillment by automating approvals, reorders, and notifications to reduce delays and ensure every step aligns with your customers' expectations.
  • AI SmartOrder:
    Automatically convert emailed PDFs and other documents into actionable orders, reducing manual data entry errors and saving valuable time.
  • Rule-Based Notifications:
    Set up automated notifications for approval requests, low inventory levels, or incomplete orders, ensuring faster responses and minimizing delays in the workflow.

Transform Customer Interactions

  • AI SmartAgent:
    Empower buyers with an AI assistant that answers product and account questions, generates quotes, and places orders through natural language commands, enhancing the customer experience.
  • Self-Service Portals:
    Provide buyers with 24/7 access to order tracking, account management, and customized catalogs.
  • RFQ Features:
    Simplify the process of requesting and negotiating quotes for complex purchases.

Enhance Order and Inventory Management

  • Quick Order Forms:
    Streamline bulk and recurring orders with intuitive forms and saved templates.
  • Collaborative Carts:
    Enable shared carts and collaborative editing for team-based purchasing workflows.
  • Mass Order Uploads:
    Allow customers to upload large orders via CSV or Excel files, simplifying the process for bulk purchasing and saving time for both buyers and sales teams.

Streamline Pricing and Payment Operations

  • Flexible Pricing Tools:
    Manage tiered pricing, volume discounts, and negotiated contracts to suit your customers’ specific needs.
  • Integrated Payment Options:
    Offer payment flexibility with support for ACH, wire transfers, credit cards, and real-time invoicing.
  • Tax and Compliance Management:
    Automatically calculate taxes and manage region-specific compliance requirements, reducing manual errors in invoicing.

Unify Systems for a Cohesive Workflow

  • ERP and CRM Integration:
    Sync real-time inventory, dynamic pricing, and order data with ERPs like SAP and Microsoft Dynamics, while unifying customer profiles and purchase history through CRMs like Salesforce.
  • Built-In Analytics:
    Gain actionable insights with performance dashboards that consolidate data from your ERP, CRM, and eCommerce operations. Track key metrics like sales trends, inventory turnover, and customer buying patterns to identify inefficiencies and optimize workflows.

Operational Efficiency at Scale:
Braskem’s Success Story

Challenge:

Braskem, the largest petrochemical company in the Americas, struggled with inefficient sales processes. Relying on manual workflows for order entry and approvals, they faced delays, errors, and limited real-time access to inventory and pricing.

Solution:

Braskem implemented OroCommerce to streamline operations and launched their EDGE platform. Key features included:

  • Automated workflows for faster approvals and reduced manual tasks.
  • SAP integration for real-time data syncing and improved accuracy.
  • Self-service portals for customers to manage orders and track shipments independently.
Impact:

With OroCommerce, Braskem achieved 13% higher customer satisfaction by implementing faster, more efficient processes. They saved over 22,000 hours annually through automation of repetitive tasks and now process 12,000 orders monthly, allowing their teams to focus on strategic growth initiatives.

Read the full story
Braskem improved operational efficiency with b2b ecommerce and customer portal
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