Accelerate B2B Sales: Empower Buyers, Convert Faster
Why Your Sales Process Needs
a Revamp
77% of Buyers Say Purchases Are Too Complex
With 77% of B2B buyers finding purchases “difficult” or “very complex” and 65% relying on search engines for product discovery, buyers demand clarity. Real-time inventory, pricing, and order tracking are no longer optional – they’re key to winning trust and driving sales.
Buyers Expect Unified B2B Sales by 2030
B2B buyers want the best of both worlds: fast online tools and expert sales support for complex decisions. Gartner predicts that by 2030, sellers will need to deliver this hybrid approach.
Unifying digital and traditional sales gives reps the insights to step in when needed, helping buyers make confident decisions faster.
It Takes 84 Days to Close a Deal
Scattered orders across emails, calls, and spreadsheets lead to missed details and delays, stretching the average 84-day B2B sales cycle even further. Streamlined processes are essential to save time, close deals faster, and maintain growth.
Only 36% of Time Spent on Selling
Sales teams spend just 36% of their time selling, with 64% lost to non-selling and administrative tasks like processing orders and approvals. Workflow automation cuts through inefficiencies, redirecting wasted time into closing deals and achieving measurable growth.
How OroCommerce Powers Sales Acceleration
OroCommerce offers a suite of features specifically designed to speed up sales cycles and improve efficiency for B2B businesses. Here’s how it helps:
Empower Customers with Instant Access
With real-time visibility into pricing, inventory, and order status, buyers no longer need to wait on back-and-forth communications. Self-service tools enable them to find what they need and place orders when it’s convenient, leading to faster transactions and repeat business.
Streamlined Ordering and Bulk Purchases
Features like quick order forms and CSV uploads make it easy for buyers to place large orders in minutes instead of hours. By simplifying the purchasing process, OroCommerce helps you handle high-volume transactions efficiently while encouraging larger orders.
Smarter Workflows for Faster Conversions
OroCommerce’s automation capabilities eliminate bottlenecks. From automated approvals to instant quote generation, these tools reduce manual workloads and ensure every customer interaction moves seamlessly to the next stage of the sales cycle.
Advanced Product Discovery for Speedier Decisions
Search features powered by AI help buyers locate exactly what they need – faster. With tools like faceted navigation and predictive search, customers spend less time searching and more time purchasing, directly accelerating the sales process.
Real Results from B2B Leaders
Of Manual Work Saved Annually
Increase in Conversion Rate
Increase in AOV
Challenge:
Dunlop Protective Footwear, serving industries like agriculture and oil and gas, faced outdated order processes that slowed growth. Orders via phone, email, and fax caused delays, while sales reps were tied up answering stock inquiries instead of building relationships.
Solution:
Partnering with OroCommerce, they implemented a self-service experience tailored to their B2B and B2C buyers, enabling real-time access to inventory, pricing, and automated order tracking.
Impact:
Launched in just four months, the system integrated with Microsoft Dynamics ERP and CRM and included 12 localized websites. By automating manual tasks, Dunlop saved 300 hours annually, boosted efficiency, and set the stage for scalable growth.
