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Accelerate B2B Sales: Empower Buyers, Convert Faster

Remove sales bottlenecks, empower buyers with self-service tools, and drive conversions with OroCommerce’s purpose-built B2B eCommerce solutions.
b2b sales acceleration with b2b ecommerce and digital sales tools

Why Your Sales Process Needs
a Revamp

77% of Buyers Say Purchases Are Too Complex

With 77% of B2B buyers finding purchases “difficult” or “very complex” and 65% relying on search engines for product discovery, buyers demand clarity. Real-time inventory, pricing, and order tracking are no longer optional – they’re key to winning trust and driving sales.

Discover How Self-Service Tools Simplify Buying
b2b Buyers Say Purchases Are Too Complex

Buyers Expect Unified B2B Sales by 2030

B2B buyers want the best of both worlds: fast online tools and expert sales support for complex decisions. Gartner predicts that by 2030, sellers will need to deliver this hybrid approach

Unifying digital and traditional sales gives reps the insights to step in when needed, helping buyers make confident decisions faster.

Read How to Unify Sales and eCommerce
hybrid sales approach

It Takes 84 Days to Close a Deal

Scattered orders across emails, calls, and spreadsheets lead to missed details and delays, stretching the average 84-day B2B sales cycle even further. Streamlined processes are essential to save time, close deals faster, and maintain growth.

Explore How Digital Sales Rooms Simplify Selling
It Takes 84 Days to Close a Deal

Only 36% of Time Spent on Selling

Sales teams spend just 36% of their time selling, with 64% lost to non-selling and administrative tasks like processing orders and approvals. Workflow automation cuts through inefficiencies, redirecting wasted time into closing deals and achieving measurable growth.

See What Workflows You Can Streamline to Save Time
Sales teams spend just 36% of their time selling

How OroCommerce Powers Sales Acceleration

OroCommerce offers a suite of features specifically designed to speed up sales cycles and improve efficiency for B2B businesses. Here’s how it helps:

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Empower Customers with Instant Access

With real-time visibility into pricing, inventory, and order status, buyers no longer need to wait on back-and-forth communications. Self-service tools enable them to find what they need and place orders when it’s convenient, leading to faster transactions and repeat business.

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Streamlined Ordering and Bulk Purchases

Features like quick order forms and CSV uploads make it easy for buyers to place large orders in minutes instead of hours. By simplifying the purchasing process, OroCommerce helps you handle high-volume transactions efficiently while encouraging larger orders.

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Smarter Workflows for Faster Conversions

OroCommerce’s automation capabilities eliminate bottlenecks. From automated approvals to instant quote generation, these tools reduce manual workloads and ensure every customer interaction moves seamlessly to the next stage of the sales cycle.

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Advanced Product Discovery for Speedier Decisions

Search features powered by AI help buyers locate exactly what they need – faster. With tools like faceted navigation and predictive search, customers spend less time searching and more time purchasing, directly accelerating the sales process.

Real Results from B2B Leaders

300 Hours

Of Manual Work Saved Annually

10.5%

Increase in Conversion Rate

10%

Increase in AOV

Challenge:

Dunlop Protective Footwear, serving industries like agriculture and oil and gas, faced outdated order processes that slowed growth. Orders via phone, email, and fax caused delays, while sales reps were tied up answering stock inquiries instead of building relationships.

Solution:

Partnering with OroCommerce, they implemented a self-service experience tailored to their B2B and B2C buyers, enabling real-time access to inventory, pricing, and automated order tracking.

Impact:

Launched in just four months, the system integrated with Microsoft Dynamics ERP and CRM and included 12 localized websites. By automating manual tasks, Dunlop saved 300 hours annually, boosted efficiency, and set the stage for scalable growth.

dunlop b2b ecommerce
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