Own Your Growth: Build Revenue with B2B eCommerce
Why Digital Is Key to Growth in B2B
65% of B2B Sellers Profit More With eCommerce
Businesses using B2B eCommerce solutions are seeing results where it matters most: the bottom line. 65% of B2B sellers leveraging eCommerce reported increased per-order profitability in 2024, and 63% experienced a rise in repeat orders from existing customers.
B2B Growth Relies on Hybrid Sales Models
Online and offline channels are no longer in competition – they work together. 64% of B2B buyers research purchases online before buying offline, and 32% of sellers say more than half of their offline sales are influenced by online activity.
Companies that adopt a unified sales strategy can capture more opportunities, boost buyer confidence, and drive consistent growth across every sales channel.
Marketplaces Drive New Revenue Opportunities
B2B marketplaces are the fastest-growing digital sales channel, projected to grow by 35% in 2024 and accounting for 14.4% of U.S. B2B eCommerce sales. Launching your own marketplace positions your business as an industry hub, creating new revenue streams like commissions, advertising, and payment processing – all without increasing overhead.
Beyond revenue, a marketplace strengthens supplier partnerships, helps you tap into underserved markets, and allows your business to profit even when competitors make sales on your platform.
How OroCommerce Powers Your Growth Journey
Expand Into New Markets
Multi-Website Management:
Build and control multiple storefronts tailored to specific industries, regions, or customer segments, enabling precise market targeting without added complexity.Corporate Account Tools:
Offer personalized experiences that align with your buyers’ unique organizational structures, fostering stronger, long-term relationships.
Diversify Sales Channels
Self-Service Portals:
Equip your buyers to independently browse, order, and manage their purchases, freeing up your sales team to focus on strategic growth.Private Marketplace Capabilities:
Transform into a marketplace operator, expanding your ecosystem by onboarding vendors, offering diverse products, and generating new revenue streams like commissions and service fees.
Scale Across Regions
Localization Features:
Operate seamlessly in international markets with support for regional languages, currencies, and compliance requirements.Automated Tax Management:
Simplify cross-border transactions with built-in tools that handle region-specific tax rules.
Boost Average Order Value (AOV)
Faster Reordering Tools:
Streamline repeat purchases with features like saved order templates, quick order forms, and CSV uploads, reducing friction and encouraging bulk ordering.AI-Powered Product Recommendations:
Leverage AI-driven upselling and cross-selling to showcase complementary products. For example, when a customer adds industrial equipment to their cart, the system can suggest compatible spare parts or bulk purchase discounts, boosting the overall purchase size.
How TruPar Boosted Revenue and AOV
in Online Revenue
in AOV
Managed on One Platform
Challenge:
TruPar.com, a forklift parts supplier, needed an eCommerce platform that could handle their 8+ million SKUs, dynamic pricing, and multi-regional webstores. Previous platforms couldn’t scale, causing inefficiencies and limiting growth.
Solution:
OroCommerce provided the scalability TruPar required, automating real-time pricing updates, enabling geolocation-driven shipping ETAs, and localizing storefronts for different regions – all managed through a single backend.
Impact:
TruPar unlocked a 25% increase in online revenue, grew average order value by 70%, and scaled their operations to serve 45,000+ customers across North America. By addressing their industry’s unique challenges, TruPar transformed their digital sales into a powerful growth driver.
