Skip over navigation

Your Buyers Have Gone Digital. It’s Time You Did Too

Transform how customers research, purchase, and return to your business with modern digital solutions.
how you can improve digital customer experience with orocommerce
See What Buyers Want

Why B2B Success Starts with Better Digital Experiences

53% of Companies Purchase Online Daily

B2B buyers trust digital channels for even their most critical transactions. 70% of decision-makers are open to spending over $50,000 through digital channels, and 27% would spend more than $500,000.

To support this shift, businesses need platforms that make large, complex purchases easy to navigate, offering features like clear product information, transparent pricing, and secure, streamlined checkout processes.

Learn more about B2B eCommerce Impact
53% of Companies Purchase Online Daily

Self-Service Isn’t a Perk – It’s a Preference

Today’s B2B buyers want independence. 76% say websites are more convenient than working with sales reps, and 82% want to compare products and pricing online before contacting sales.

Sales teams still play a key role in demos, negotiations, and building trust. But to meet modern expectations, they need to work alongside digital tools that let buyers take control of their journey.

Discover How Self-Service Tools Simplify Buying
Self-Service Isn’t a Perk – It’s a Preference

65% Will Pay More for Better Digital Experiences

Buyers aren’t as loyal as they used to be: they stick with the same supplier only 53% of the time. When switching, their top priorities are easy-to-navigate digital experiences and strong digital capabilities.

With 65% willing to pay more for vendors who excel digitally, delivering better experiences ensures buyers can quickly find what they need, make informed decisions, and return with confidence for future purchases.

Tune In: B2B Buyer Expectations for 2025
65% Will Pay More for Better Digital Experiences

Building Better Buyer Experiences with OroCommerce

Smarter, Faster Product Discovery

  • Natural Language Search:
    Buyers can search the way they think, with AI-powered tools that handle misspellings, synonyms, and even translations automatically.
  • Saved Searches and Filters:
    Let buyers save frequent searches or apply filters for quicker access to the products they need.
  • Relevant Recommendations:
    Guide buyers with product suggestions based on their history, needs, and goals, all customizable without developer input.

Personalized Buying Experiences

  • Tailored Catalogs and Pricing:
    Deliver personalized catalogs with pre-configured products and pricing specific to each buyer or account.
  • Localized Transactions:
    Automatically adapt to buyer preferences with region-specific languages, currencies, and compliance rules.
  • Customer-Specific Dashboards:
    Provide a personalized view of order history, quotes, account activity, and pending approvals, all in one place.

Simplified Complex Orders

  • Collaborative Carts:
    Enable team-based purchasing for complex projects with shared carts and easy approvals.
  • Quick Order Forms:
    Help repeat buyers reorder products in seconds with pre-filled templates or by uploading spreadsheets.
  • Mass Order Uploads:
    Allow customers to upload large orders via CSV or Excel files, simplifying the process for bulk purchasing and saving time for both buyers and sales teams.

Support That Meets Buyer Needs

  • Buyer Assistance:
    AI-driven tools like AI SmartAgent let buyers get answers, place orders, and manage accounts effortlessly through natural language commands.
  • Integrated Product Resources:
    Offer buyers technical sheets, videos, and product comparison tools to support confident purchasing decisions.
  • Advanced Tracking and Notifications:
    Provide real-time updates on orders, inventory changes, and promotions, ensuring transparency throughout the journey.

How Azelis Redefines Buyer Experience

The Challenge:

Azelis, a global distributor of specialty chemicals, needed a modern platform to serve over 45,000 customers across 56 countries while streamlining its traditionally in-person sales model.

The Solution:

Azelis transformed how buyers interact with their business by launching a powerful digital platform. Buyers can now explore catalogs, access technical data, and request quotes on their own terms. With unified portals for managing orders, tracking shipments, and reviewing account activity, every step of the journey is faster, easier, and more transparent.

The Results:

  • 91 portals live with 12,000 digital interactions per month.
  • Enhanced buyer satisfaction through improved accessibility and self-service options.
  • A scalable solution for continued global growth.
Read the full story
azelis CX
Back to top