Your Buyers Have Gone Digital. It’s Time You Did Too

Why B2B Success Starts with Better Digital Experiences
53% of Companies Purchase Online Daily
B2B buyers trust digital channels for even their most critical transactions. 70% of decision-makers are open to spending over $50,000 through digital channels, and 27% would spend more than $500,000.
To support this shift, businesses need platforms that make large, complex purchases easy to navigate, offering features like clear product information, transparent pricing, and secure, streamlined checkout processes.

Self-Service Isn’t a Perk – It’s a Preference
Today’s B2B buyers want independence. 76% say websites are more convenient than working with sales reps, and 82% want to compare products and pricing online before contacting sales.
Sales teams still play a key role in demos, negotiations, and building trust. But to meet modern expectations, they need to work alongside digital tools that let buyers take control of their journey.

65% Will Pay More for Better Digital Experiences
Buyers aren’t as loyal as they used to be: they stick with the same supplier only 53% of the time. When switching, their top priorities are easy-to-navigate digital experiences and strong digital capabilities.
With 65% willing to pay more for vendors who excel digitally, delivering better experiences ensures buyers can quickly find what they need, make informed decisions, and return with confidence for future purchases.

Building Better Buyer Experiences with OroCommerce
How Azelis Redefines Buyer Experience
The Challenge:
Azelis, a global distributor of specialty chemicals, needed a modern platform to serve over 45,000 customers across 56 countries while streamlining its traditionally in-person sales model.
The Solution:
Azelis transformed how buyers interact with their business by launching a powerful digital platform. Buyers can now explore catalogs, access technical data, and request quotes on their own terms. With unified portals for managing orders, tracking shipments, and reviewing account activity, every step of the journey is faster, easier, and more transparent.
The Results:
- 91 portals live with 12,000 digital interactions per month.
- Enhanced buyer satisfaction through improved accessibility and self-service options.
- A scalable solution for continued global growth.
