Unify Sales and Digital Commerce to Empower Customer Experiences
What is Unified Sales Enablement?
B2B buyers rely on the convenience of online ordering, but for complex purchases, they often need more – expert advice, personalized solutions, and human connection.
The problem? Sales teams are often disconnected from the digital buying journey, missing valuable opportunities to guide buyers. According to Gartner®, buyers are 1.8 times more likely to complete high-quality deals when they interact with sales reps using supplier-provided digital tools.
This alignment between sales tools and digital commerce is what we call Unified Sales Enablement.
Think of it as breaking down the walls between your online store and your sales team. It’s about empowering your sales team with the right tools and insights to engage effectively in the digital buying journey, while also giving buyers the freedom to self-serve when they prefer.
Unified sales enablement looks like
Integration of Sales Tools
CPQ, product configurators, CRM – all working in harmony with your eCommerce platform or customer portal.
Empowered Sales Teams
Armed with real-time data and the ability to guide online buyers toward personalized solutions.
Confident Buyers
Free to explore, research, and engage with your brand on their terms – with expert support readily available.
OroCommerce is uniquely designed to support this integrated approach as the only B2B eCommerce platform built specifically for sales teams and buyers with an integrated CRM and RFQ engine.
How to Achieve Unified Sales Enablement
Embed Sales Tools into the Digital Journey
Don't just offer self-service – make it a collaborative experience. Integrate tools like ROI calculators, guided product configurators, and interactive demos directly into your eCommerce platform. Give buyers the information they need and a direct line to your expert team.
Align Digital and Sales Workflows
Make sure your pricing, quoting, and order approval processes are consistent across your online store and sales channels. Avoid confusion and frustration for both your buyers and your sales team.
Harness the Power of Unified Data
Give your sales team a 360° view of the customer by aggregating data from all touchpoints – website interactions, online orders, sales calls, you name it. This allows for personalized support and proactive engagement throughout the buyer journey.