Identifying Hidden Customer Segments
That Drive Revenue
- June 28, 2017
- 11:00am - 12:00pm PST
What the Webinar is About?
Finding new growth opportunities with existing customers is crucial to the success of any business. This webinar will discuss how online retailers can increase their bottom line by identifying, strategizing, and engaging with hidden customer segments, like the Gifter.
We'll consult with you step-by-step on how your business can identify these segments through mining various data systems and how to get started on your marketing campaign.
Understand Which Hidden Segments Drive Revenue
We’ll begin by reviewing some of the most important customer segments you may be overlooking, such as a Gift-Giver.01
Identify Hidden Customer Segment Profiles
Next, we’ll show you how to identify the profile of a hidden customer segment. We’ll go over what kind of information can be used to categorize a customer into a targeted segment.02
Analyze Every Part of a Purchase
After you’ve learned how to find your hidden customer segments, we’ll show you how to analyze their buying patterns in order to identify trends. This will help you optimize what promotions or offers should be placed in front of the customer.03
Marketing Strategies to Drive Sales
Learn multiple ways for converting your analysis into actionable marketing campaigns, including email marketing tips and direct mail best practices. All this will help transform your hidden customer segments into repeat sales.04
How OroCRM Can Help
Finally, we’ll actually put all this theoretical advice into practice by showing you a real-world demo of OroCRM’s marketing and segmentation engine.05
Questions & Answers
We’ll close with a Q&A session to make sure all questions were answered.06
President of Fixer Group Consulting
Thom O’Leary of Fixer Group Consulting advises successful online stores to help them double their revenue year over year. He helps successful online stores that are outgrowing their current tools to find the right e-commerce platform to become exceptionally successful.
Project Manager and Solutions Engineer at Oro, Inc.
Alex Goldman is a Project Manager and Solutions Engineer at Oro Inc. where he has scoped and implemented dozen of OroCRM and OroCommerce applications. Alex's experience with the OroPlatform, as well as his breadth of business cases, makes him an ideal resource for effective business applications.