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This year Oro Inc. Celebrates its 12th Anniversary!

12 years filled with incredible challenges, brilliant thinkers, amazing partnerships, and innovative B2B solutions brought to market

Learn more about our story
Oro 12 years

Building a more resilient future for B2B, together

Oro 12 years video

We're setting the gold standard in B2B eCommerce solutions for manufacturers, distributors, and wholesalers.

How do we do this?

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Beliefs That Unite Us

Human Connection Fuels Innovation

We believe in the power of collaboration. That’s why we prioritize open communication with our team, customers, and partners—listening closely to their needs to build solutions together.

Flexibility Unleashes Potential

We never lock you in. Our open-source, flexible, and modular software adapts to your unique requirements, allowing you to customize features and integrations for a competitive edge.

Openness Drives Progress

We believe in the power of interconnected systems. Our API-first approach allows you to easily integrate with other best-in-class solutions, so your technology stack adapts effortlessly to your evolving needs.

Oro Inc.'s Timeline

OroCommerce
2012

October 2012

Oro Inc. created

2013

February 2013

The first development office opened in Kharkiv, Ukraine

2014

April 2014

OroCRM, the open-source CRM launched

November 2014

Oro team grows to 30

2015

May 2015

3,000 Oro applications installed

OroCommerce
2016

March 2016

Oro raises $12 million of venture funding from Highland Europe

September 2016

Oro office in Wroclaw, Poland opened

2017

January 2017

OroCommerce, a B2B eCommerce Platform launched

September 2017

Another Oro development office in Kyiv, Ukraine opened

November 2017

OroCommerce wins the most innovative product award from Frost & Sullivan

2018

March 2018

Oro Germany office opened in Berlin

September 2018

Oro France office opened in Paris

OroCommerce
2019

August 2019

Oro team grows to 100

December 2019

25,000 Oro applications installed

2020

September 2020

Oro managed cloud B2B eCommerce websites process over 1,250,000 transactions

December 2020

OroCommerce recognized as the Major Player in the IDC Marketscape report for B2B Digital Commerce Platforms

2021

April 2021

OroMarketplace, a B2B-first Marketplace Management Platform is launched

October 2021

OroMarketplace recognized in The Forrester New Wave: Marketplace Development Platforms report

December 2021

Oro-managed eCommerce websites process over 2,500,000 transactions and $1,6 billion-worth B2B online orders

timeline-4-12
2022

January 2022

OroMarketplace recognized in Gartner 2022 Marketplace Operations Applications report

August 2022

OroCommerce advances to Visionaries in Gartner's Magic Quadrant for Digital Commerce Vendors

September 2022

40,000 Oro applications installed

2023

January 2023

We close a $13 million funding round

April 2023

Oro earns third consecutive recognition in Gartner® Market Guide for Marketplace Operations

November 2023

We bring B2B eCommerce into the AI era with new AI tools

December 2023

Over $3 billion worth of orders were processed on OroCommerce, a 22% increase from 2022

OroCommerce
2024

February 2024

We appoint commerce veteran Rob Walter as Chief Revenue Officer

May 2024

OroCommerce, OroCRM, and OroMarketplace are unified under one OroCommerce brand

October 2024

OroCommerce gets even smarter with two new AI-powered tools, AI SmartAgent and AI SmartOrder

Our Founders

Oro was built by people passionate about creating technology that makes a real difference. Just like our customers in manufacturing, we’re driven to build things that matter.

 

For us, it’s about delivering tangible value, not chasing headlines. We let the impact of our work speak for itself.

People Make the Ecosystem

Relationships are the lifeblood of our company and the Oro ecosystem. We work to build trust with our customers, team-members, integrators, and technology partners.

At Oro, we are really about connecting people, businesses, making sure that they can actually keep up with what's going on in the world today, really bringing B2B companies up to speed. We are passionate about changing the world, by connecting more people all over the world, making sure that commerce can operate across borders and anywhere it needs to happen.
YoavKutner

Yoav Kutner

CEO, and Co-Founder, Oro Inc.

At Oro, we're all about freedom, never locking a customer into one solution. Open source is still our strategy to go to market meaning that we really don't want to lock anybody in, not into any kind of licensing agreement, but also not in the product itself. So our technology is open. You can drive innovation on top of what we build, - no two businesses are alike. And we know that from our past, so we have really built a platform that can innovate and grow with our customers.
DimaSoroka

Dima Soroka

CTO, and Co-Founder, Oro Inc.

A Word from Our Customers

JasonVagnozzi

Jason Vagnozzi

Director North American Ventures

Our EDGE platform has helped us transform the way we interact with our customers. We can now offer sales order information and shipment tracking in real time, and reduce non-value added work for both our clients an our inside sales teams.
GeertBesten

Geert Besten

Senior Digital Delivery Manager at Dunlop

We leaned heavily on OroCommerce’s comprehensive native B2B features, which enabled the rollout of a high-quality, mission-appropriate backend and frontend deployment with very little need for customization now or in future.
MattNancekivell

Matt Nancekivell

Digital Solutions Director at Azelis

We partnered with Oro and Smile to implement OroCommerce as the foundation of our customer experience portal, due to the flexibility of the platform to meet our industry requirements, the robust feature set and ability to integrate easily to our existing environment.
LauraSchroeder-1

Laura Schroeder

Director of Ecommerce at Animal Supply

We chose OroCommerce because it gave us the flexibility and functionality to implement our digital strategy exactly how we wanted it.
Rodrigo Garcia

Rodrigo Garcia

COO at PartsBase Inc.

In Oro, we found a platform and a partner that provides us not only with native features and capabilities necessary to launch a B2B marketplace but also with the flexibility to keep on iterating and improving our offering further.
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