The Data Behind High-Performing B2B AI Deployments
The Reality of Enterprise AI Deployment
6x more
likely to see ROI with AI governance in place
35%
can’t prove AI is paying off
41%
hit internal resistance when rolling out AI
Inside the 2026 AI Benchmark
Embedded intelligence wins
Successful companies cite AI capabilities embedded in their existing commerce platforms and CRMs. Embedded AI inherits the business rules, customer data, and workflows, so it works with existing processes instead of requiring new infrastructure or integrations.
The back office pays off first
Order processing, data entry, invoice management – these tasks are high-volume, repetitive, and easy to measure. AI delivers immediate time savings, and the ROI is straightforward.
Neutrality kills software adoption
Only 8% say employees are “very positive” about AI. 40% report neutrality. That passive resistance shows up in the barriers data too: 41% cite employee pushback as blocking deeper adoption. Neutrality today becomes a roadblock tomorrow.
Guardrails secure the investment
Only 4% have formal governance. But 24% of companies reporting strong ROI have comprehensive policies — 6x the overall rate. Guardrails aren’t bureaucracy when they’re what let you move fast.
Bad data blocks execution
Over half of the surveyed leaders blame legacy system integration for blocking their AI ambitions. The full report identifies the specific data gaps breaking these algorithms alongside exact adoption metrics for twelve different capabilities.
Go Deeper on B2B Commerce Al
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