A Decision Framework with IDC's Heather Hershey
B2B Commerce in 2027: What to Keep, Change, or Rethink
The B2B commerce trend cycle moves fast. Your platform decision lasts years.
Join Heather Hershey, author of IDC’s B2B digital commerce MarketScape, and Aaron Sheehan of OroCommerce to unpack IDC’s latest market assessment and the platform decisions B2B leaders face heading into 2027.
Can’t make it live? Register anyway, and we’ll send you the recording, timestamped so you can jump to the good stuff.
Join Us December 9, 2026 | 10 AM CST
Why You Should Join
We’re leaning on IDC’s latest research to give manufacturers and distributors a reality check on the current tech landscape. Here’s what we’ll cover:
- Inside the IDC MarketScape: What’s changed in this edition, and how should B2B buyers interpret the findings?
- Why B2B needs its own lens: Where do B2C assumptions fall short for manufacturers and distributors?
- AI and agentic commerce: What’s worth paying attention to, and does AI change the build-vs-buy decision?
- Choosing your next platform: How should you evaluate your options for 2027? Bring your questions for the live Q&A.
