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B2B ECOMMERCE GUIDE

Understanding the Next Wave of eCommerce: Guide to Enterprise Marketplaces

This guide was created by OroCommerce and Novalnet to help you recognize the power of a marketplace to transform your business model and determine if operating a marketplace is right for your company.

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Who should read this guide?

This guide is designed to introduce the marketplace concept to leaders in many business disciplines. It not only explains why marketplace popularity is on the rise, but it delves into the various marketplace models, means of monetization, trends, and challenges in accepting payments. 

This guide is essential reading for any forward-thinking leader. It includes insights helpful to:

  • Digital Commerce Directors
  • Marketing and Sales Executives
  • CEOs and Leadership Teams
  • CTOs and IT Leaders
  • CFOs and Finance Teams
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Why download this guide?

The modern eCommerce marketplaces are the natural evolution of the stand-alone webstore. Gartner forecasts indicate that by 2023, 70% of enterprise-grade marketplaces will serve B2B buyers and sellers. If you want to catch the next wave in eCommerce, you need to understand marketplaces.

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1. What are marketplaces and are they a good idea for your business?

Buyers and sellers have been meeting in marketplaces to do business for thousands of years. Once selling moved online, it was only a matter of time before digital marketplaces popped up. Today’s marketplaces are so much more than Etsy and AirBnB. Discover the forces driving the popularity of the modern marketplace, who benefits from marketplaces, and how to determine if a marketplace will benefit your business.

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2. Marketplace types and monetization models

Not all marketplaces look and operate alike. This guide explains the different types of marketplaces and the wide variety of ways you can monetize a marketplace even when goods are offered for free. For a better understanding of the tremendous amount of marketplace variety, you’ll see examples of the different types of marketplaces.

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3. Technological backbone of building a good marketplace

Behind every innovative marketplace, there are equally innovative technology solutions. One of the challenges facing marketplaces is building the technology infrastructure that serves operators, buyers, and sellers equally well. Find out what features you must have to create a successful digital marketplace and how to evaluate marketplace eCommerce platforms.

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4. Payment challenges of marketplaces

One of the greatest challenges facing marketplaces is the ability to process cross-border payments and settle mixed carts. Buyers love the convenience of making one purchase from multiple vendors at a marketplace, but this poses a challenge when it comes time to the checkout. Learn how to overcome these payment processing challenges and the other payment challenges posed by marketplaces.

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