If You Build It, Will They Come? How to Drive Adoption for B2B Technology
You’ve poured your heart (and budget) into building a new B2B eCommerce platform. But now comes the real challenge: getting your team and customers as excited about it as you are. Because let’s face it, “If you build it, they will come” only works in theory.
This ebook is your roadmap to navigating the wild west of B2B eCommerce adoption. We’ll share strategies, real-world examples, and actionable insights directly from practitioners at distributors like Northern Metalic and Gala Imports to help you transform hesitant users into enthusiastic champions.
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What's Inside?
The Power of "Why"
Discover how Gala Imports, a major distributor of glass jars, won over their team and customers – especially large buyers – by creating a more personalized and efficient online experience, complete with custom product catalogs for easier ordering.
Turning Sales Skeptics into e-Champions
Learn how Northern Metalic, an industrial distributor, converted a hesitant sales rep into their biggest eCommerce advocate by simply listening to customer feedback and implementing quick, impactful changes.
Why Self-Service is Your Secret Weapon
Uncover the secrets to creating a customer-centric online experience that empowers buyers to self-serve, leading to increased order values, faster payments, and reduced errors.
The Data Your eCommerce Needs
Go beyond vanity metrics and unlock the power of tracking key performance indicators like average order value, revenue per account, and error rates to measure the true impact of your adoption efforts.