The 2025 State of B2B Omnichannel Best Practices
See how leading distributors are tightening inventory accuracy, improving fulfillment, and supporting sales teams across digital, field, and mobile channels.
The report uses real numbers from Fastenal, Bay Fastening Systems, Watsco, and SiteOne to show what’s working and where the biggest gains are coming from.
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What’s Inside
Omnichannel in Daily Operations
How teams combine online ordering, counter service, field sales, and mobile tools without creating parallel processes.
Performance Data From Four Distributors
Concrete outcomes from Fastenal, Watsco, SiteOne, and Bay Fastening Systems, including digital revenue growth and fulfillment gains.
Inventory and Forecasting Improvements
How companies use analytics, automation, and demand signals to maintain availability for time-sensitive buyers.
Sales and Service Enablement
How digital tools reduce manual tasks for reps and customer service teams, and where AI is already supporting their work.
What’s Driving Repeat Engagement
Insights into how accurate data, faster responses, and role-specific tools increase order frequency and loyalty.
Practical Guidance on Payments + Commerce
Insights from Tamir White on creating one consistent flow across ordering, invoicing, and account management.