The New Expectations for IT: Leading Growth in B2B Distribution
Distribution companies can’t afford disconnected systems. IT is now the linchpin, expected to connect ERP, eCommerce, and every customer touchpoint, all while finding efficiencies and driving new revenue.
In this webinar, you’ll discover how Electrical Equipment Company (EECO) is tackling integration challenges in distribution, with industry perspective from the National Association of Electrical Distributors (NAED) on what’s driving digital priorities and smarter operations across the sector.
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What You Will Learn
The IT-Marketing Connection
How joint efforts between IT and marketing drive cleaner product data, more effective promotions, and smoother buyer journeys for distributors.
From Cost Center to Revenue Driver
Practical ways to demonstrate IT’s financial contribution and shift the conversation from expense to investment.
Beyond the ERP
Where to focus your strategy and budget when the ERP is no longer enough to meet customer and business demands.
Building a Single Source of Truth
How to deliver consistent, accurate answers on pricing, inventory, and order status across your portal, sales team, and other channels.
Adoption is Everything
Strategies for overcoming internal resistance to eCommerce and getting both your sales team and your customers to use the new tools.
AI in the Real World
How to approach Generative AI, balancing the productivity gains with the very real security risks of uncontrolled data usage.
Your Speakers
Banu Ozkaya-Akbay
Director of Digital Transformation
Banu drives digital transformation initiatives at NAED, supporting electrical distributors as they modernize operations, adopt new technologies, and respond to evolving customer needs.
Banu Ozkaya-Akbay
Director of Digital Transformation
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Adam Sheets
Director of Digital Commerce, EECO
As Director of Digital Commerce at EECO, Adam has implemented the digital tools this webinar is about. He’ll share direct experience on what it takes to launch, manage, and grow an eCommerce platform and how he partners with the business to drive adoption.
Adam Sheets
Director of Digital Commerce, EECO
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Scott Wagner
Director of Industry Transformation, NAED
From his position at NAED, Scott sees what works and what doesn’t across the electrical distribution industry. He will provide a high-level view of the key technology and business challenges facing distributors today.
Scott Wagner
Director of Industry Transformation, NAED
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Moderator: Aaron Sheehan
Director of Product Marketing at OroCommerce
As Director of Product Marketing at OroCommerce, Aaron Sheehan brings first-hand knowledge of what drives digital success for B2B distributors. He will moderate the discussion with practical insights from the front lines.
Moderator: Aaron Sheehan
Director of Product Marketing at OroCommerce
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