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About Us

We were founded in 2012, with the idea that multi-channel businesses need CRM solutions built for their needs. A customizable, open source CRM software that puts your personalized customer experience at the heart of what we build. At our core, we believe in a product that is flexible, has key marketing tools for multi-channel businesses out of the box, and amazing dashboards and reporting that help companies make sense of disparate data. We also believe that if we create a community and platform around our flexible and customizable CRM software we will see unparalleled innovation and an enhanced customer experience.

Executive Team

Oro was founded by industry leaders Yoav Kutner, previous CTO and Co-Founder of Magento and Jary Carter, former VP of Sales and Channel of Magento. Our team also includes software veterans from ecommerce and seasoned technologists in open source application creation.

Yoav Kutner


Yoav is a Founder and CEO of Oro, Inc. Prior to founding Oro, he was the CTO and Co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after its acquisition by eBay, Inc. in 2011. Yoav is a proven product visionary in the business application market.

Yoav received a Bachelor’s Degree in Computer Science from UCLA.

Jary Carter


Jary Carter is a Founder and Chief Revenue Officer of Oro, Inc. Prior to founding Oro, Jary was the Vice President of Worldwide Sales and Channel for Magento where he led Magento’s commercialization efforts. Prior to Magento, Jary led Americas Channel and Territory Sales for Alfresco Software. He is a proven leader in open source.

Jary received his B.A. in Marketing from Brigham Young University and his Masters of Business Administration from The Ohio State University.

Dima Soroka


Dima Soroka is a Founder and CTO of Oro, Inc. Prior to joining Oro, Dima was the Lead Architect for Magento where he was responsible for planning and executing technical delivery for all Magento products. Dima has a depth of experience in building complex and highly scalable web applications, and commercial ecommerce applications.

Dima is a graduate of the National Technical University of Ukraine.

Roy Rubin


Roy Rubin is the co-founder and former CEO of Magento. Launched in 2008, the open source Magento eCommerce platform has been enthusiastically embraced by developers and 250,000 merchants, transacting ~$26B annually. A technologist at heart, Roy’s vision and strategic acumen helped him build a thriving business and ecosystem around the platform. In August, 2011, Magento was acquired by eBay, Inc., where Roy became a vice president. He continued to lead the Magento business until his departure from eBay in May, 2014.

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