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B2B commerce isn’t getting any simpler: buyers expect more flexibility, teams juggle endless tasks, and digital adoption doesn’t happen overnight.
With the latest long-term support release, OroCommerce 6.1, you get the tools to sell more efficiently, automate what slows you down, and serve your buyers the way they expect.
What’s New?
Easier eCommerce Adoption for B2B Buyers:
- OroCommerce’s AI SmartOrder lets buyers continue ordering via PDFs, emails, or fax, while AI automates data entry.
- The Conversations tool introduces built-in messaging for smoother, more transparent customer interactions.
- OroCommerce’s AI SmartAgent provides instant, 24/7 responses to product and order inquiries.
More Automation, Less Manual Work:
- Up to 80% less manual entry with AI SmartOrder
- Accurate deliveries with Address Validation
- Streamlined payments with self-serve Invoice Portal and Recurring Orders
- Order management enhancements improve UI, automate recalculations, refine available order statuses, and simplify tracing of orders imported from ERP.
Scalability Without Constraints:
- Expanded Storefront APIs and Graph QL Mesh extension offer greater customization flexibility and control.
- Extended LTS support (up to 6 years) lowers costs and maximizes platform value.
Keep reading to explore the new enhancements in OroCommerce 6.1.
Address Validation: Fewer Shipping Errors, Faster Deliveries, and Lower Costs
Shipping mistakes cost time, money, and customer trust. With integrated FedEx and UPS address validation, OroCommerce helps businesses prevent costly errors before they happen.
This feature automatically verifies addresses in real time during checkout, when updating address books, and while processing phone orders in the back office. By catching inaccuracies early, businesses can reduce returned shipments, avoid re-shipping fees, and improve delivery reliability.
With flexible settings, you can choose exactly where and when to apply address validation, keeping operations smooth and customers happy.
A Smarter Customer Dashboard for Faster, More Informed Buying
Purchasing managers don’t have time to hunt for information. The new OroCommerce Customer Dashboard puts everything they need in one place, making it easier to manage orders, track spending, and make informed decisions, fast.
With a single view, buyers can:
- Access shopping lists, checkouts, and recent orders without searching through multiple pages.
- Stay on top of open quotes and RFQs to speed up negotiations.
- Monitor purchasing trends with a clear purchase volume chart.
- Discover personalized product recommendations and promotions tailored to their needs.
By reducing friction in the buying process, the Customer Dashboard keeps buyers engaged and improves their experience. A smoother, more convenient workflow encourages repeat purchases, helping businesses increase customer lifetime value and build stronger relationships.
Conversations: Always be there for your Customers with Integrated Messaging
Fast, clear communication is key to a smooth B2B buying experience. With Conversations, customers and sales teams can easily connect through a built-in messaging system that keeps discussions organized and accessible.
Customers can start and manage conversations directly from an order, quote, or RFQ page – or even initiate general inquiries, just like a traditional online chat. Messages are securely stored in their customer portal, ensuring they can always refer back to past discussions. A familiar threaded format keeps everything structured, making it easy to track questions, answers, and follow-ups.
For sales and support teams:
- Start conversations from the back office to proactively assist customers.
- Sort and filter messages by order ID, quote ID, or customer name for quick navigation.
- Use built-in workflow tools to close resolved or inactive conversations, keeping response times fast and the inbox organized.
By keeping all order-related communication in one place, Conversations reduces response times, improves collaboration, and ensures customers get the support they need, when they need it.
Order Management Improvements: Smoother Workflows, Greater Transparency
Keeping track of B2B orders can get complicated. The latest Order Management enhancements make it easier for sales teams to manage complex orders and ensure customers stay informed every step of the way.
For sales and support teams:
- Clearer order history views – Optimized grid layouts and better order status visibility make it easier to track and manage orders.
- Faster order processing – Key actions are now more accessible within the updated Order Management page UI.
- Smarter order recalculations – When sub-orders are edited, totals automatically update to reduce manual work and errors.
- Seamless third-party system integration – Order statuses from ERP or OMS systems are now visible directly in Oro’s admin panel.
For customers:
- Fewer support inquiries – Automated order status updates keep buyers informed at every stage.
- Timely, clear communication – New order processing events and customizable email templates ensure customers receive instant updates on order progress.
With a more intuitive UI, automated calculations, and better status tracking, these updates simplify order management, reduce errors, and create a smoother experience for both sales teams and buyers.
Simplify Order Processing with AI SmartOrder
Not every B2B buyer is ready to place orders through an online storefront. With OroCommerce’s AI SmartOrder, customers can continue ordering via email, PDFs, Word files, or even fax, while your sales team spends less time on manual data entry.
How it works:
- Convert purchase orders from PDFs, Word documents, or pasted text with a simple copy-paste, drag-and-drop, or file upload.
Or – even better – set up a system email inbox to receive all incoming purchase requests and automatically create order drafts for you. - Reduce order entry time by up to 80%, freeing up sales teams for higher-value tasks.
- Automatically detect incorrect SKUs, mismatched pricing, and payment term discrepancies before they cause delays.
AI SmartOrder makes B2B eCommerce adoption easier for customers while giving sales teams faster, more accurate order processing. The result? Fewer errors, happier buyers, and a sales team that fully embraces digital transformation.
AI SmartAgent: Intelligent, Always-On Sales Assistance
B2B buyers expect quick answers, even when your team isn’t available. With OroCommerce’s AI SmartAgent, customers can engage in natural, AI-powered conversations to get the information they need, anytime.
AI SmartAgent helps customers:
- Receive tailored product recommendations based on their needs.
- Check availability, pricing, and tiered discounts instantly.
- Create and submit orders without waiting for a sales rep.
Unlike basic chatbots, AI SmartAgent understands context, follows conversations, and delivers role-specific responses, ensuring each user sees only the data they’re authorized to access.
All interactions and orders are securely stored: in the OroCommerce back office for sales team review and the customer portal for easy reference.
Extend your availability, improve response times, and enhance customer satisfaction with AI SmartAgent – your intelligent, 24/7 sales assistant.
Empower Field Sales with the Mobile-First PWA Sales App
Field sales teams need speed, flexibility, and real-time access to data—no matter where they’re working. The OroCommerce mobile-first PWA sales app helps reps capture orders on the go, whether they’re at a retail location, remote facility, or trade show.
Key features include:
- Offline and Low-Connectivity Support – Place orders anytime, even without an internet connection. Orders sync automatically when back online.
- Built-in Route Tracking – Monitor planned visits, log start and end times, and track progress toward sales goals.
- Optimized Mobile Interface – Quick access to customer details, product catalogs, and fast order entry on any mobile device.
- Performance Insights – View key customer sales metrics and track individual/team progress toward sales KPIs.
With the right tools in hand, sales reps can work smarter, close deals faster, and optimize every customer interaction, without being tied to a desk.
Accelerate Payments with a Self-Service Invoice Portal
Our new self-service invoice portal gives buyers greater flexibility and control over their invoices.
- They can access past and current invoices, reducing their reliance on accounting and support teams.
- They can pay invoices directly from their customer portal with a single click.
- Invoices can be generated individually per order or in bulk for all outstanding items.
- Invoices can be attached as PDFs to automated email notifications, included in emails from back-office personnel, or downloaded directly by customers through the invoice portal on the storefront.
Additionally, third-party invoices can still be imported into OroCommerce, displayed, and paid within the customer portal.
By streamlining invoice management and payments, B2B businesses can accelerate cash flow, reduce administrative overhead, and enhance the purchasing experience for their customers.
Put Repeat Orders on Autopilot with Recurring Orders
Take the hassle out of repeat purchasing and ensure a steady, predictable cash flow with our new Recurring Orders feature. Buyers can now automate their routine orders, eliminating the need to remember and manually reorder essential supplies.
With Recurring Orders, customers can:
- Set up automated reorders by converting previous purchases into recurring deliveries.
- Choose between replenishing individual items or repeating the entire order on a set schedule.
- Pause, resume, or cancel recurring orders at any time.
- Receive automatically generated invoices for seamless review and payment.
eCommerce administrators control whether items are reordered at the original price or the customer’s current price at the time of reorder.
By automating reorders, businesses provide a smoother purchasing experience for buyers while driving consistent revenue and operational efficiency.
Enhance Accessibility, Boost SEO, and Improve Performance
OroCommerce includes significant accessibility enhancements, helping businesses meet the latest ADA and WCAG standards while improving usability for all customers.
As digital accessibility gains importance, these updates ensure compliance with evolving legal requirements.
Why accessibility matters:
- Create a more inclusive shopping experience for all users.
- Stay ahead of ADA and WCAG compliance requirements to minimize legal risks.
- Improve SEO rankings, as search engines favor accessible, well-structured websites.
Beyond accessibility, we’ve also improved storefront performance:
- 19% faster Time to First Byte (TTFB) compared to the previous long-term support version.
- Optimized Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) for a smoother browsing experience.
Tech Boost: Smart Updates Developers and Tech Leaders Will Appreciate
Checkout Storefront APIs: Unlocking Advanced B2B Personalization
The OroCommerce 6.1 release introduces major improvements to the storefront checkout experience, making it easier for developers to customize workflows and implement complex logic.
Instead of relying on YAML configuration files, developers can now define checkout transitions as PHP classes. This shift simplifies customization and enables access to powerful development tools, such as IDE auto-completion, syntax checking, and refactoring capabilities. Debugging is also more intuitive, with full support for breakpoints, step-by-step execution, and variable inspection.
To support these enhancements, we’ve revamped the developer documentation with a new guide covering common checkout customization methods. Additionally, we’ve introduced new storefront Checkout APIs, offering even greater flexibility for tailoring the checkout process to meet specific business needs.
OroCommerce GraphQL Mesh Extension: Unify and Scale your eCommerce Infrastructure
Managing multiple APIs can be complex and resource-intensive. The OroCommerce GraphQL Mesh Extension simplifies this process by unifying data sources into a single, flexible GraphQL schema. This allows developers to reduce API calls, improve performance, and streamline integrations.
With this extension, you can:
- Convert REST APIs into GraphQL using OpenAPI (Swagger).
- Merge multiple services and data sources into a single, flexible GraphQL schema.
- Fetch only the data you need, reducing API requests and boosting efficiency.
- Customize and extend your API with handlers, transformers, and plugins.
By consolidating API management into one streamlined system, this extension gives developers full control over their data, making integrations smoother and performance optimization easier.
Extended Support of OroCommerce LTS Versions
We’re making two major updates to extend the value of OroCommerce and reduce the total cost of ownership for our customers.
Longer Support Period: Starting with LTS version 5.1, we’re extending standard support from 3 years to 4 years. With extended support packages, businesses can now receive up to 6 years of support – a level of commitment unmatched in eCommerce.
Expanded Back-Porting Policy: In 2025, we’re updating our policy for porting features to prior LTS versions. Starting with features developed after March 2025, we’ll publish new features to the two most recent LTS versions instead of just one. This means businesses using versions 6.0 and 6.1 will benefit from select features introduced in version 7.0 in 2026, without requiring an upgrade.
These updates provide greater flexibility, long-term stability, and a better ROI, allowing businesses to innovate without disruption.
6.1 Special: Storefront and Back-office UI Refresh
With the release of OroCommerce 6.1 LTS, we’re introducing a fresh new look across both the storefront and back-office.
The new “Golden Carbon” storefront theme brings a modern, airy feel with a light color palette, refined typography, and striking accent highlights. It’s available alongside the default theme and retains all the same flexible customization options, allowing you to tailor your storefront’s look effortlessly.
The back-office UI has also been refreshed to enhance usability while maintaining the familiar structure you rely on. The updated visual styling and color palette provide a more modern experience, and the optimized top navigation panel puts your most-used features within easy reach, making daily operations smoother and more efficient.
Unlock More Possibilities with OroCommerce 6.1
Manufacturers and distributors don’t just sell products, they manage complex relationships, handle massive transactions, and keep supply chains running. OroCommerce 6.1 is designed to support those realities, giving you more control, automation, and flexibility to grow on your own terms.
At OroCommerce, we believe B2B eCommerce should work the way your business does – not the other way around. That’s why every update is built to solve real challenges and make B2B selling more efficient.
Existing customers: Now’s the time to explore how these enhancements can elevate your operations. Talk to your integration partners about upgrading to unlock the latest features.
New to OroCommerce? Let’s talk! Share your use cases, and we’ll show you how OroCommerce can help you reach your business goals.
