One Platform, Ten Custom Portals: Groupe RG's Repeatable Model for Multi-Tenant B2B Commerce
Customer Success by the Numbers
New portal deployment time
Deployed in six months
Zero service interruptions
The Challenge
Digital modernization at Groupe RG didn’t start with an internal brainstorming session. A massive national transport client brought the trigger in 2018. They had over 400 individual buyers procuring safety equipment across the country.
The distributor quickly realized their existing operations could not survive this volume.
- Manual processes failed at scale. Receiving purchase orders via email and phone for hundreds of buyers caused massive administrative bottlenecks.
- Safety standards required strict catalog control. Protective equipment requires extreme personalization. An electrician and a chemical worker can’t safely order from the same product list.
- The IT team needed a managed foundation. Previous infrastructure struggled under heavy B2B specifications. The digital team wanted a stable cloud environment so they could stop babysitting server performance.
Chief Digital Officer
Groupe RG
The Solution
Groupe RG selected OroCommerce in 2018 and built a Punchout-based architecture designed for major accounts’ specific needs. The model: each client gets their own customized portal on a shared platform instance.
How it works
A safety manager at the transport company (at the customer side) logs into their ERP system (SAP, Oracle, whatever they use). When they need to order, their ERP connects to Groupe RG’s OroCommerce portal via Punchout.
The buyer builds their cart in the OroCommerce portal. When they’re done, the cart data flows back into their ERP. They submit the order through their own system, which sends an EDI to Groupe RG’s SAP.
This capability depends on something most platforms can’t deliver: running completely different storefronts on one backend.
The Digital Factory: Industrializing Deployment
In the early implementations, Groupe RG built each client site from scratch. By 2022, the Chief Digital Officer saw the pattern and standardized it.
The team rebuilt the process as a digital factory:
- Template deployment: 4 to 5 days
- Client customizations (catalog mapping, pricing rules and specific requirements): ≈ 10 days
- Total time: < 15 days
Between September 2025 and March 2026, Groupe RG deployed six new client portals. That pace was impossible under the old model.
The Multi-Tenant Architecture That Makes This Possible
Ten completely different client portals run on the same OroCommerce instance.
Master product data lives in a PIM system. It flows into OroCommerce, where client-specific customization happens. For example, a pair of safety glasses appears in the transport company’s catalog as “Eye Protection” at one price. The energy sector client sees the same product filed under “Electrical Safety” at a different negotiated rate. Same SKU, different context, managed from one place.
Building that level of customization used to take weeks. Now it’s a repeatable process.
Each client gets:
Custom product categorization and breadcrumb trails
Personalized labels and descriptions
Their own pricing
Different presentation formats and layouts to fit its needs
Where Groupe RG Goes Next
Punchout solved the immediate purchasing bottleneck. The next step involves building deeper self-service capabilities for their corporate buyers.
The team is adding order tracking via SAP API, a customer portal for invoices and deliveries, and AI capabilities: product recommendations, semantic search, and intelligent stock alternatives based on safety ratings.
Instead of switching between systems, buyers will be able to handle the full process in one place.
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