How Origin Seal Launched B2B eCommerce for Two Brands in Record Time

Origin Seal Group is a French manufacturer of sealing solutions for hydraulics, energy, agri-food, and various industries. With two industrial brands operating outdated, catalog-style websites, Origin Seal Group needed a faster, smarter way to sell online. The company built its first B2B eCommerce platform in just four months, connecting real-time pricing, stock, and customer data under one system.

Live Website

Customer Success by the Numbers

Sage X3

Integration

80%

Customer adoption

4 Months

Launch timeframe

The Challenge

Elastotech and Evco, Origin Seal’s main subsidiaries, each had their own Shopify-based website built and managed separately. These standalone setups created inconsistent experiences, limited visibility, and couldn’t support the complexity of B2B sales.

In practice, that meant:

No real-time stock or price visibility
Manual order management through emails and attachments
No integration with the group’s ERP (Sage X3)
Fragmented brand presence across disconnected websites

Origin Seal’s CEO, Gilles Nauche, set straightforward goals: strengthen digital visibility, improve the buying experience, and make online sales a meaningful part of total revenue, targeting 30% through digital channels.

Christian Charreire

Project Manager

The platform fit our business model perfectly from day one. We didn’t need to rebuild core B2B features or add heavy customizations. OroCommerce already covers the essentials our customers and teams rely on every day.

The Solution

Origin Seal Group selected OroCommerce as the foundation for its new digital strategy and partnered with Synolia, a long-standing OroCommerce implementation expert.

The decision was based on two priorities:

Finding a platform built for B2B that could natively manage complex pricing, customer hierarchies, and order workflows.
Working with a trusted partner experienced in large-scale, multi-site rollouts.

To accelerate delivery and control costs, the teams stayed close to OroCommerce’s standard features, focusing on configuration rather than customization.

The first rollout focused on Elastotech, followed by Evco, both built on a shared OroCommerce infrastructure connected to Sage X3. Within four months, Elastotech went live, followed soon after by Evco on the same core architecture.

“It’s the fastest eCommerce project I’ve led,” said Christian Charreire, Project Director. “We went from static websites to a connected sales platform that genuinely supports how our customers buy in record time.”

The new sites introduced a fully transactional experience:

Self-service tools such as quote creation and reordering
Real-time pricing visibility
Multi-warehouse stock availability (“in stock” vs. “in 72 hours”)
An O-ring calculator that lets buyers generate instant quotes for non-stock items
Customer-specific pricing tiers with quantity-based rates
Access to past orders, invoices, and delivery slips
Advanced search that recognizes both current and legacy product references
Account hierarchies with role-based access
A blog to improve search engine optimization

“The platform is very powerful once you understand how it works. The back office is demanding at first, but you quickly understand why: it is designed for B2B operations, not just for traditional eCommerce sites,” explains Léa Bac, communications officer and content manager.

The project also included a POC for OroCommerce’s AI SmartOrder, built to automate purchase order processing. The tool captures emailed or uploaded POs, extracts key data, and creates draft orders directly in the system. It was designed to speed up order validation, reduce input mistakes, and help the sales team handle growing order volumes more efficiently.

“The launch of the new Evco.fr website has freed up sales time and allowed us to refocus our sales administration on converting quotes. It is also a fantastic tool for our new mobile sales force,” says Olivier Séon, Managing Director at Evco.

According to Nabil Ait-Braham, Managing Director at Elastotech, “Elastotech has achieved its goal: 80% of our customers use the Elastotech.eu website to place orders, check prices and stock levels, request quotes, or use our instant price calculator for O-rings.”

With Elastotech and Evco live, the Origin Seal group now plans to stabilize operations, improve UX and SEO, and expand functionality, setting the stage for a unified and scalable B2B model.

“The OroCommerce platform gives us the tools to deliver a faster, more responsive buying experience. We’re now continuing to improve our online visibility and exploring how artificial intelligence can help us better anticipate and serve our customers’ needs,” concludes Gilles Nauche, CEO of the Origin Seal Group.