From Magento to OroCommerce: Sportifrance’s Digital Commerce Upgrade
The Challenge
As Sportifrance grew, its previous system began showing its limits. Magento could no longer keep up with performance demands or the group’s multi-site structure, which includes both Sportifrance and its hospitality branch, Matexa Hôtellerie.
The company’s resellers – many still accustomed to ordering by email or phone – needed a faster, simpler way to buy online. Internally, the team wanted to reduce manual order entry and consolidate management across entities.
Key drivers for change:
- Replace a legacy Magento site that lacked multi-site and ERP alignment.
- Create a unified, efficient B2B ordering tool for professional resellers.
- Integrate existing systems, including the Sage ERP, to centralize operations.
- Deliver a stable, easy-to-use experience for customers used to traditional ordering methods.
Valentin Giraud
Marketing and Communications Director
The Solution
Working with its long-time integration partner aYaline, Sportifrance replatformed to OroCommerce, selecting it for its multi-site capabilities, B2B-native workflows, and compatibility with Sage.
The new platform launched in 2022 with two live sites (Sportifrance and Matexa Hôtellerie) on a shared architecture, ensuring both could evolve together. Customers transitioned smoothly thanks to a complete migration of existing accounts and credentials, meaning no disruption to daily operations.
Internally, Sportifrance’s sales admins and marketing teams quickly adopted OroCommerce for daily order management and product updates. Features like CSV order uploads, quick order forms, and user impersonation made support faster and ordering easier for clients handling large volumes.
Tangible Impact
Sportifrance’s OroCommerce rollout improved both customer experience and internal efficiency. Manual order entry dropped dramatically thanks to bulk import tools, freeing teams to focus on support rather than repetitive processing. Customers now place orders more confidently, with fewer errors and faster confirmation, while the company gains better control over its multi-brand structure.
The system’s stability also became a differentiator. Instead of managing platform issues, the team can concentrate on evolving the business and preparing for upcoming integrations with a new WMS and PIM planned for 2026.
Key Takeaways
- Unified operations: Two brands now run on a single B2B platform integrated with Sage.
- Efficiency gains: Bulk ordering and automation let the sales administration team handle 3x more orders without adding staff.
- Reliable performance: A stable, scalable foundation ready for future growth and integrations.
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