B2B eCommerce Guide
Ultimate Guide to eCommerce Replatforming
This guide covers all the stages of the ecommerce replatforming process: starting from identifying whether replatforming is necessary to the actual plan of action for your migration and post-migration stages.
Who is this guide for?
The decision to replatform is one of the most difficult ones taken by an eCommerce business. With thousands of product pages, SEO data and customers that stand to be affected, it’s important to approach the task of replatforming with caution and preparation.
It is not uncommon that people who drive change in the company face reluctance in implementing changes that have wide-reaching implications. This guide will help your team members collectively understand the benefits of change and see through a successful replatforming of your eCommerce business.
This eCommerce replatforming paper is a must-read for:
- Online Channel/eCommerce Managers
- Chief Marketing Officers, and Directors
- IT Executives and Managers
- Business Owners
- Chief Executive Officers/Presidents
Why download this guide?
Regardless of how stable or constant your growth trajectory is, or however tough the circumstances, there is always the possibility of change being right around the corner. In the digital age, change happens faster and faster, what was state of the art today will be obsolete tomorrow. As technology and business models evolve, modern sellers must evolve with them.
This guide will help businesses facing the challenge of ecommerce platform migration strategize, plan, test, and successfully execute their replatforming project.
Identify the signs that eCommerce migration is necessary
The warning flags that you've outgrown your software might not always be apparent (and even if they are, migration is not always the answer). We'll tell you what to look for to draw the right conclusions.
Overcome the fear of migration and sell the idea in your company
Because there are so many ways a platform migration can go wrong, it’s a project that is more feared than embraced. We will break down those fears and address them one by one.
Properly assess and select your new ecommerce platform
Get a ready-made RFP template to help you organize all your functional, technical and financial requirements to make an informed investment decision when considering ecommerce platform vendors.
Plan your migration process with SEO in mind
Losing SEO rankings is one of the major replatforming fears. The guide includes a comprehensive plan of action to preserve the rankings you currently have and avoid creating new issues that can have a negative impact on them.
Ensure smooth development and launch of your new platform
Learn development best practices and gain the necessary knowledge you need to execute your migration plan smoothly and have a secure fallback strategy in case anything goes wrong.
What to expect and how to assess your post-replatforming results
Now that the new site is up and running, it’s not quite the time to sit back and relax. We will look at what metrics need careful monitoring so you can detect any developments positive or negative as soon as they surface.