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We’re delighted to introduce our new technology partner Apruve, a privately held venture delivering a payment and communication platform connecting B2B eCommerce buyers and sellers.

Founded in 2013 and headquartered in Minneapolis, US, Apruve provides a real-time B2B credit network that enables merchants to extend credit to their business buyers without any overhead or risk. The company is backed by some of the leading Fintech investors in the US and counts both small distributors and large Fortune 500’s as clients.

This B2B credit network handles all buyer onboarding, credit approval, collections and cash application. Sellers use Apruve’s credit network to drive B2B sales, reduce existing A/R overhead and eliminate cashflow concerns by getting paid within 24 hrs of any order being made.  

As OroCommerce has been built from the ground up as a solution addressing complex B2B needs and Apruve application is specific to the same B2B space, the newly established partnership has come as an absolute natural union. Both company’s customer profiles are very similar and Apruve’s B2B credit network is going to be an organic element within Oro’s partner ecosystem. And now with the recent release of Apruve and OroCommerce extension at OroCommerce marketplace our customers can enjoy the benefits of both business apps seamlessly integrated.

“Oro is one of the premier B2B eCommerce platforms on the market today,” said Michael Noble, CEO of Apruve. “Adding Apruve’s B2B credit network to Oro gives buyers and sellers the ability to easily purchase on terms, further streamlining the purchasing experience and eliminating traditional, back-office costs. Oro recognizes that many B2B transactions happen this way and we’re excited to bring this functionality to their customers.”

OroCommerce is a platform deeply rooted in B2B and it provides our clients an ultimate B2B experience throughout customer and product management, pricing, and payment. Oro’s focus directly aligns with Apruve’s and we’re excited to have them adding value to our platform and customers alike.

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