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b2b customer journey

Sales & Marketing

The B2B Customer Journey: What I Wish I’d Known Earlier

Building an organization around your customer decision journey is the best investments you can make, leading to effective marketing and higher sales.

a/b tests for b2b

Sales & Marketing

A/B Tests for B2B With Results That Will Surprise You

In B2B, you don’t have a shop window, but that doesn’t mean you can’t experiment. Here’s nine A/B tests that prove testing in B2B takes creativity.

a/b testing for ecommerce

Sales & Marketing

A/B Testing for Ecommerce in Pictures: 11 Real Tests to Learn From

For eCommerce businesses, A/B testing is a perfect way to define purchasing triggers, optimize your website for conversions, and improve user experience.

how to choose a crm

Sales & Marketing

Choosing a CRM: Which Teams Should Be Involved in the Selection Process?

Before you tackle the question of how to choose a CRM, let’s first discuss which teams should be involved in the CRM selection process.

marketing influencers on twitter

Sales & Marketing

19 Top Marketing Influencers on Twitter You Should Follow

We’ve handpicked the top marketing influencers who discuss topics like content and social media marketing, SEO optimization, and tips & tricks.

b2b email marketing strategy

Sales & Marketing

4 Must-Have Marketing Automation Email Campaigns for B2B

To help refine and shape your B2B email marketing strategy, we have listed our top four automated email campaigns you should consider launching.

sales-and-marketing

Sales & Marketing

Can This Relationship be Saved? Get Marketing and Sales Working Together

By recognizing the natural tension between marketing & sales and implementing the right management tools, you can harness this power to improve profits.

shutterstock_336698507-1

Sales & Marketing

Top 3 B2B Marketing Reports You Need in OroCRM

With OroCRM, marketing teams can measure the effectiveness of a campaign and correlate that to opportunities to see how much revenue a campaign brought in.

paypal-11

Sales & Marketing

OroCRM Enhances Integration Into dotmailer

We are excited to announce the new enhancements to the OroCRM-dotmailer integration. Better data synchronization, extensive reporting and many more have been introduced into this update.

Sales & Marketing

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