Learn more

Sales & Marketing

Sales & Marketing

Comparing EDI and B2B eCommerce

December 8, 2020 | Oro Team

Join our Blog Digest

Stay up to date with the latest news. Sign up for a regular email newsletter

Sales & Marketing

The B2B Customer Journey: What I Wish I’d Known Earlier

August 10, 2017

Building an organization around your customer decision journey is the best investments you can make, leading to effective marketing and higher sales.

Sales & Marketing

A/B Tests for B2B With Results That Will Surprise You

July 26, 2017

In B2B, you don’t have a shop window, but that doesn’t mean you can’t experiment. Here’s nine A/B tests that prove testing in B2B takes creativity.

Sales & Marketing

A/B Testing for Ecommerce in Pictures: 11 Real Tests to Learn From

July 18, 2017

For eCommerce businesses, A/B testing is a perfect way to define purchasing triggers, optimize your website for conversions, and improve user experience.

Sales & Marketing

Choosing a CRM: Which Teams Should Be Involved in the Selection Process?

July 13, 2017

Before you tackle the question of how to choose a CRM, let’s first discuss which teams should be involved in the CRM selection process.

Sales & Marketing

19 Top Marketing Influencers on Twitter You Should Follow

June 29, 2017

We’ve handpicked the top marketing influencers who discuss topics like content and social media marketing, SEO optimization, and tips & tricks.

Sales & Marketing

4 Must-Have Marketing Automation Email Campaigns for B2B

June 22, 2017

To help refine and shape your B2B email marketing strategy, we have listed our top four automated email campaigns you should consider launching.

Sales & Marketing

Can This Relationship be Saved? Get Marketing and Sales Working Together

May 24, 2017

By recognizing the natural tension between marketing & sales and implementing the right management tools, you can harness this power to improve profits.

Sales & Marketing

Top 3 B2B Marketing Reports You Need in OroCRM

April 25, 2017

With OroCRM, marketing teams can measure the effectiveness of a campaign and correlate that to opportunities to see how much revenue a campaign brought in.

Sales & Marketing

OroCRM Enhances Integration Into dotmailer

April 5, 2017

We are excited to announce the new enhancements to the OroCRM-dotmailer integration. Better data synchronization, extensive reporting and many more have been introduced into this update.

Sales & Marketing

Our B2B eCommerce blog comprises posts on a wide range of topics any B2B eCommerce market player will find useful. We share only latest industry news, highlight most innovative technologies and proven B2B best practices, and announce high-profile events orchestrating the B2B eCommerce space. Our experts provide actionable marketing advice to help you fuel up your business evolvement. To introduce OroCommerce, the first genuine B2B platform, and educate our customers on its extensive set of features, we offer guided tutorials,functionality overviews, and latest product advancements. Subscribe to our blog to take advantage of the booming eCommerce market.