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Sales & Marketing

Sales & Marketing

Comparing EDI and B2B eCommerce

December 8, 2020 | Oro Team

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Sales & Marketing

Oro’s Favorite Top 7 Most Heart-Warming Holiday Marketing Campaigns from the 2017 Season

December 28, 2017

Marketing during the year’s winter holidays presents a unique opportunity for advertisers. Luckily, brands and their creative marketing teams do not limit themselves to flash sales and hype discounts for this magical season.

Sales & Marketing

Effective Lead Management through Careful Planning and Discipline

December 15, 2017

Lead management is a sales process through which marketers identifies, qualifies, nurtures and passes off sales-ready leads to the sales team.

Sales & Marketing

Breaking Down Barriers to CRM Success: Onboarding Sales Staff

October 25, 2017

From what we see, employee readiness to use technology is just as critical to CRM project success as the technology itself. So, what triggers poor adoption?

Sales & Marketing

Which Sales Methodology is Right for You? An Overview of Top 5 B2B Sales Methodologies

September 27, 2017

A sales methodology is the philosophy that drives how you execute steps throughout the sales cycle. Here’s a brief overview of 5 sales methodologies.

Sales & Marketing

5 Great Examples of Integrating Online and Offline Marketing

September 13, 2017

Here are 5 examples of how some retailers are successfully integrating online and offline marketing strategies for a seamless buyer experience.

Sales & Marketing

Push Notifications 101: An Introductory Guide

August 30, 2017

In today’s blog, we’ll explore push notifications and how to use them to reach out to first-time visitors and stay connected with existing customers

Sales & Marketing

6 Sales Cycle Acceleration Strategies to Turbocharge Your Pipeline

August 16, 2017

Nothing is more frustrating than a sluggish sales pipeline. If your pipeline moves at the speed of a sloth, it’s time to pick up the pace.

Sales & Marketing

The B2B Customer Journey: What I Wish I’d Known Earlier

August 10, 2017

Building an organization around your customer decision journey is the best investments you can make, leading to effective marketing and higher sales.

Sales & Marketing

A/B Tests for B2B With Results That Will Surprise You

July 26, 2017

In B2B, you don’t have a shop window, but that doesn’t mean you can’t experiment. Here’s nine A/B tests that prove testing in B2B takes creativity.

Sales & Marketing

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