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best-christmas-campaigns-2017

Sales & Marketing

Oro’s Favorite Top 7 Most Heart-Warming Holiday Marketing Campaigns from the 2017 Season

Marketing during the year’s winter holidays presents a unique opportunity for advertisers. Luckily, brands and their creative marketing teams do not limit themselves to flash sales and hype discounts for this magical season.

lead-management

Sales & Marketing

Effective Lead Management through Careful Planning and Discipline

Lead management is a sales process through which marketers identifies, qualifies, nurtures and passes off sales-ready leads to the sales team.

crm adoption

Sales & Marketing

Breaking Down Barriers to CRM Success: Onboarding Sales Staff

From what we see, employee readiness to use technology is just as critical to CRM project success as the technology itself. So, what triggers poor adoption?

sales methodology

Sales & Marketing

Which Sales Methodology is Right for You? An Overview of Top 5 B2B Sales Methodologies

 A sales methodology is the philosophy that drives how you execute steps throughout the sales cycle. Here’s a brief overview of 5 sales methodologies.

integrating-online-and-offline

Sales & Marketing

5 Great Examples of Integrating Online and Offline Marketing

Here are 5 examples of how some retailers are successfully integrating online and offline marketing strategies for a seamless buyer experience.

how web push notification works

Sales & Marketing

Push Notifications 101: An Introductory Guide

In today’s blog, we’ll explore push notifications and how to use them to reach out to first-time visitors and stay connected with existing customers

sales cycle

Sales & Marketing

6 Sales Cycle Acceleration Strategies to Turbocharge Your Pipeline

Nothing is more frustrating than a sluggish sales pipeline. If your pipeline moves at the speed of a sloth, it’s time to pick up the pace.

b2b customer journey

Sales & Marketing

The B2B Customer Journey: What I Wish I’d Known Earlier

Building an organization around your customer decision journey is the best investments you can make, leading to effective marketing and higher sales.

a/b tests for b2b

Sales & Marketing

A/B Tests for B2B With Results That Will Surprise You

In B2B, you don’t have a shop window, but that doesn’t mean you can’t experiment. Here’s nine A/B tests that prove testing in B2B takes creativity.

Sales & Marketing

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