Skip over navigation

Contact us to learn more about OroCommerce's capabilities

Contact us

B2B eCommerce

Oro Recognized as a Visionary in 2022 Gartner® Magic Quadrant™ for Digital Commerce

August 25, 2022 | Oro Team

The much anticipated 2022 Gartner Magic Quadrant for Digital Commerce is out, and we are delighted to announce that Oro has been recognized as a “Visionary” in this year’s report. Additionally, we were recognized for our Ability to Execute and Completeness of Vision. This marks the third consecutive year that Oro was recognized in the report.

We believe this recognition from one of the industry’s top analyst firm validates our innovative approach to solving complex digital commerce needs for our customers.

What is Gartner Magic Quadrant for Digital Commerce?

With economic uncertainty and ongoing supply chain disruptions, businesses are looking at digital commerce to build resilience, future-proof their business, and achieve customer success. Gartner claims that “By 2024, 15% of B2B organizations will use digital commerce platforms to support both customers and sales reps in all sales activities.”

 A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, the report evaluated 18 digital commerce vendors based on Completeness of Vision and Ability to execute. It then categorized vendors into Leaders, Challengers, Visionaries, and Niche Players. Careful analysis of multiple criteria results in a simple and easy-to-understand chart.

According to Gartner, Visionaries demonstrate “the ability to disrupt established commerce markets through innovation. They may incorporate new technologies or architectural approaches into their platforms, use creative pricing strategies or focus on a narrow market segment. They often win new customers quickly because they have identified an underserved niche in the market – one not addressed by Leaders or Challengers.”

Why Was Oro Named a Visionary in the 2022 Report?

We believe this recognition is a result of our unwavering focus on B2B buyer needs and persistence in delivering innovative solutions for manufacturers, distributors, wholesalers, and other B2B merchants. We see this as a testament to the hard work of our team and staying true to our mission of connecting and empowering B2B businesses along their digital transformation.

This year, Oro is experiencing significant growth driven by an increased interest in flexible, modular, and capable commerce solutions. We feel this recognition represents our growing number of successful projects, our growing customer base, and our overall performance as a company.

yoav kutner orocommerce
We’re extremely proud to announce that we’ve been recognized as a Visionary in the Gartner Magic Quadrant for Digital Commerce. We believe being placed in the Visionary quadrant in only three years of being recognized in the Magic Quadrant is a milestone achievement that reflects Oro’s strong understanding of what’s needed to advance in the quickly-shifting B2B eCommerce market. It also acknowledges the robustness and flexibility of our products to meet the diverse needs of enterprise and mid-market businesses.
Yoav Kutner, CEO, Oro, Inc.

Over the last year, we greatly evolved our products and added further capabilities that meet the digital commerce needs of today’s businesses. We stay closely attuned B2B merchants and their buyers, delivering them with solutions that are intuitive to use, flexible to grow with, and offer quick time to market.

Oro Comes With Capabilities Crucial for B2B Businesses

Oro is a B2B-focused digital commerce suite supporting diverse industries, business models, and deployment scenarios. Through its OroCommerce, OroCRM, and OroMarketplace products, it comes with digital commerce capabilities business sellers require.

Product catalog management

Oro’s solutions were built specifically for B2B, which means they include many B2B functions, including but not limited to granular control permissions, multiple catalog management, and digital asset management solutions. Oro’s solutions power a smooth purchasing experience for Petra, a B2B electronics distributor carrying tens of thousands of products in dozens of categories.

Back-office workflow automation

Oro’s robust workflow engine powers many digital commerce processes, including lead management, RFQ, approvals, and checkouts. One company leveraging Oro’s pricing engine is national pet food distributor Animal Supply Company, generating prices for thousands of products and offering a personalized experience for retailers.

Supports diverse selling scenarios

Many of Oro’s customers operate in B2B, B2C, B2BX scenarios, as well as marketplaces. The platform supports multiple companies and sites, including numerous languages, currencies, and location-specific payment options. Protective footwear manufacturer Dunlop utilizes Oro’s multi-region features to manage a digital commerce presence in 12 countries.

Want to learn more about Oro and its place in the digital commerce market? 

Download the latest Magic Quadrant report.


Gartner, Magic Quadrant for Digital Commerce, By Jason Daigler, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, Yanna Dharmasthira, 10 August 2022

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Back to top

You will be redirected to [title]. Would you like to continue?

Yes No

You will be redirected to [title]. Would you like to continue?

Yes No