The much anticipated 2022 Gartner Magic Quadrant for Digital Commerce is out, and we are delighted to announce that Oro has been recognized as a “Visionary” in this year’s report. Additionally, we were recognized for our Ability to Execute and Completeness of Vision. This marks the third consecutive year that Oro was recognized in the report.
We believe this recognition from one of the industry’s top analyst firm validates our innovative approach to solving complex digital commerce needs for our customers.
What is Gartner Magic Quadrant for Digital Commerce?
With economic uncertainty and ongoing supply chain disruptions, businesses are looking at digital commerce to build resilience, future-proof their business, and achieve customer success. Gartner claims that “By 2024, 15% of B2B organizations will use digital commerce platforms to support both customers and sales reps in all sales activities.”
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.
This year, the report evaluated 18 digital commerce vendors based on Completeness of Vision and Ability to execute. It then categorized vendors into Leaders, Challengers, Visionaries, and Niche Players. Careful analysis of multiple criteria results in a simple and easy-to-understand chart.
According to Gartner, Visionaries demonstrate “the ability to disrupt established commerce markets through innovation. They may incorporate new technologies or architectural approaches into their platforms, use creative pricing strategies or focus on a narrow market segment. They often win new customers quickly because they have identified an underserved niche in the market – one not addressed by Leaders or Challengers.”
Why Was Oro Named a Visionary in the 2022 Report?
We believe this recognition is a result of our unwavering focus on B2B buyer needs and persistence in delivering innovative solutions for manufacturers, distributors, wholesalers, and other B2B merchants. We see this as a testament to the hard work of our team and staying true to our mission of connecting and empowering B2B businesses along their digital transformation.
This year, Oro is experiencing significant growth driven by an increased interest in flexible, modular, and capable commerce solutions. We feel this recognition represents our growing number of successful projects, our growing customer base, and our overall performance as a company.
Over the last year, we greatly evolved our products and added further capabilities that meet the digital commerce needs of today’s businesses. We stay closely attuned B2B merchants and their buyers, delivering them with solutions that are intuitive to use, flexible to grow with, and offer quick time to market.
Oro Comes With Capabilities Crucial for B2B Businesses
Oro is a B2B-focused digital commerce suite supporting diverse industries, business models, and deployment scenarios. Through its OroCommerce, OroCRM, and OroMarketplace products, it comes with digital commerce capabilities business sellers require.
Product catalog management
Oro’s solutions were built specifically for B2B, which means they include many B2B functions, including but not limited to granular control permissions, multiple catalog management, and digital asset management solutions. Oro’s solutions power a smooth purchasing experience for Petra, a B2B electronics distributor carrying tens of thousands of products in dozens of categories.
Back-office workflow automation
Oro’s robust workflow engine powers many digital commerce processes, including lead management, RFQ, approvals, and checkouts. One company leveraging Oro’s pricing engine is national pet food distributor Animal Supply Company, generating prices for thousands of products and offering a personalized experience for retailers.
Supports diverse selling scenarios
Many of Oro’s customers operate in B2B, B2C, B2BX scenarios, as well as marketplaces. The platform supports multiple companies and sites, including numerous languages, currencies, and location-specific payment options. Protective footwear manufacturer Dunlop utilizes Oro’s multi-region features to manage a digital commerce presence in 12 countries.
Want to learn more about Oro and its place in the digital commerce market?
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