Oro was recognized for the second year in a row in the 2021 Gartner® Magic QuadrantTM for Digital Commerce.
We are proud to have received the highest score for B2B Digital Commerce Use Case in the Gartner Critical Capabilities for Digital Commerce, as well as fourth highest score for B2C and B2B Digital Commerce on Same Platform Use Case in the same report.
We believe that this recognition validates our vision that today’s B2B businesses need innovative solutions to help them with digital transformation and demonstrates our commitment to delivering digital commerce experiences that meet the most demanding needs of our customers.
What Is the Gartner Magic Quadrant for Digital Commerce?
Gartner defines digital commerce as enabling “customers to purchase goods and services through an interactive and self-service experience.” Gartner continues that “it includes the people, processes and technologies” to offer development content, analytics, promotion, pricing, customer acquisition, retention, and customer experience throughout the buying journey.
The Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct. The report categorizes participants into Leaders, Challengers, Visionaries, and Niche Players, evaluating them based on Completeness of Vision and Ability to Execute.
The Gartner Magic Quadrant for Digital Commerce evaluates the viability of digital commerce platform vendors to help application leaders make informed decisions.
What Is Critical Capabilities for Digital Commerce Research?
Gartner Critical Capabilities for Digital Commerce research complements its corresponding Magic Quadrant report by exploring vendor products and services in greater detail.
While the Gartner Magic Quadrant positions vendors into one of four quadrants, the Gartner Critical Critical Capabilities report is meant for organizations that focus on select digital commerce capabilities.
Oro Nabs First Spot in B2B Use Case in Critical Capabilities Report & Recognised as a Niche Player in Magic Quadrant report for the Second Year
We’re proud to have OroCommerce, our B2B eCommerce solution, recognized in these reports. Since its founding in 2012, Oro has been enabling manufacturers, distributors, wholesalers, and multichannel eCommerce brands to streamline operations, offer engaging customer experiences, and grow their revenue.
This year OroCommerce gained the top spot for B2B eCommerce Use Case in Critical Capabilities for Digital Commerce, as well as a fourth highest score for B2C and B2B Digital Commerce on Same Platform Use Case.
In our opinion, being recognized as a Niche Player in the Gartner Magic Quadrant for Digital Commerce demonstrates our steadfast commitment to helping organizations solve complex challenges, boost productivity, get to market faster, and build strong customer relationships.
What Was OroCommerce Recognized for in 2021?
Since the publication of last year’s report, we have made several improvements and launched features that modern B2B buyers demand.
Want to learn more? Download a full copy of the 2021 Critical Capabilities report here.
Niche in Focus, Leader in B2B Innovation
We believe this recognition in the 2021 Magic Quadrant and Critical Capabilities research confirms Oro’s continued trajectory in the right direction, and we look forward to reaching new heights next year.
Download your copy of the critical capabilities report to learn more about OroCommerce and its place in the competitive digital commerce market.
Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021.
Gartner, Critical Capabilities for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Jason Daigler, Aditya Vasudevan, 31 August 2021.
Gartner, Research Methodologies, Magic Quadrant, as of 4th October 2021.
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