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Sales & Marketing

Digital Transformation in the Retail Industry: Trends, Challenges, and Examples

From VR to digital commerce and algorithmic merchandising, we explore the trends and technologies that drive digital transformation in the retail industry.


Sales & Marketing

What is ADA Compliance and What It Means for B2B eCommerce Businesses

What is ADA and WCAG compliance, why is it important, and what does it mean for B2B eCommerce businesses? In this post, we'll talk about the benefits of compliance, risks of non-compliance, and how Oro can help remain on the right side of the law.

food beverage industry

Sales & Marketing

An eCommerce Platform for the B2B Beverage and Food Industry: Unlocking Growth Opportunities

Learn about the trends in the B2B food and beverage eCommerce industry and how a purpose-built B2B eCommerce platform can help you benefit from these trends.

6 Tips for B2B Brands Looking to Improve Their Customer Experience

Sales & Marketing

6 Tips for B2B Brands Looking to Improve Their Customer Experience

Improving the B2B customer experience is simpler than you may think, but it may still involve some trial and error. Start by implementing these six tips, and your B2B customer experience strategy will exceed your customers’ expectations.

B2B Customer Portal Definition, Benefits, and Examples

Sales & Marketing

B2B Customer Portal: Definition, Benefits, and Examples

Explore B2B customer portal examples and findout how a customer portal makes the buying experience simpler, clearer, and more efficient.

Manufacturers Selling Direct to Consumers

Sales & Marketing

Manufacturers Selling Direct to Consumers: Making the Move to Retail

The business model of manufacturers selling direct to consumers is on the rise. This guide explores the pros, cons, risks, and examples of selling D2C.

Understanding B2B Customer Journey Mapping - Stages, Examples, and Touchpoints

Sales & Marketing

Understanding B2B Customer Journey Mapping: Stages, Examples, and Touchpoints

This guide to understanding B2B customer journey mapping will show you how to create a B2B customer journey map, explain why it’s important to map the B2B digital customer journey, explore the pitfalls of B2B journey mapping, and more.

B2B Customer Experiences in 2022 A Guide to Creating Better Digital Customer Experiences

Sales & Marketing

B2B Customer Experience in 2022: How to Improve Guide

B2B buyers demand frictionless digital customer experiences. Use this guide to better understand the expectations of B2B buyers, identify the challenges B2B brands face, explore CX best practices, and get tips on how to elevate the B2B customer experience.


Sales & Marketing

New 2022 B2B Buyer Report: Understanding & Adapting to Modern B2B Buyer Expectations

Is your B2B eCommerce channel meeting expectations? 74% of buyers are unimpressed with their purchase experience. We asked 100 buyers in 10 verticals about their thoughts on the buying process - download the free report here!

Sales & Marketing

Our B2B eCommerce blog comprises posts on a wide range of topics any B2B eCommerce market player will find useful. We share only latest industry news, highlight most innovative technologies and proven B2B best practices, and announce high-profile events orchestrating the B2B eCommerce space. Our experts provide actionable marketing advice to help you fuel up your business evolvement. To introduce OroCommerce, the first genuine B2B platform, and educate our customers on its extensive set of features, we offer guided tutorials,functionality overviews, and latest product advancements. Subscribe to our blog to take advantage of the booming eCommerce market.

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