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Allies Partners with OroCRM

October 5, 2015 | Oro Team



We are pleased to announce our partnership with Allies, a digital commerce agency based in the UK with a fundamental belief in the importance of relationships. Their team of creatives, developers, marketers, consultants and retailers have a deep knowledge of retail and partner with clients with the single focus to deliver meaningful return and profitability. They are more than an experienced technical partner, but also retailers with years of knowledge from multi-million turnover companies.

Allies specializes in ecommerce design and development, ecommerce marketing (including SEO, PPC, CRO, email and retargeting), and retail consulting (including data science, team structures, and strategy). Their services range from complete end-to-end design, development, and marketing for a client to supporting a client’s internal team through better understanding their customers and their actions with data science and CRM. Allies brings experience from the client and agency side together to deliver an informed and intelligent formula for success.

Allies’ Head of Consulting has over 15 years of experience in the CRM industry and has worked with some of the UK’s most recognized retail brands both in-house and agency-side. They believe in retailers ‘owning’ their platforms and thus look forward to leveraging OroCRM’s next-generation open-source technology to develop their own features and enhancements around their clients’ specific requirements. They are even implementing OroCRM for their own retail ventures within their Allies Ventures arm.

“We are extremely happy to have partnered with OroCRM. We now have a product that powers our data science, single customer view and marketing automation initiatives from a single platform for our clients. Its open-source nature allows us to deliver a platform our clients ‘own’ that has been extended and customized around their individual businesses,” said Ryan Atkins, Founder & Chief Executive Officer of Allies. We are excited about Allies’ team of commerce experts and look forward to partnering with them to provide excellent technology for our joint retail customers.


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