Sales & Marketing

From greater visibility into the supply chain to better cost management, read about ten ways in which digitization is impacting logistics and material handling and the benefits that these areas have realized through advanced technology.

There are many digital initiatives accelerating the automotive industry. Vehicles are more autonomous, drivers are more connected, and selling experiences are changing. Learn how trends in AI, IoT, and B2B eCommerce are shaping automotive digitalization.

Manual work is no longer in vogue. Find out how to automate your sales flow and process with modern technology and cutting-edge B2B eCommerce software. In this article, you'll find how to eliminate time-consuming processes and boost your business growth. Click here to read.

Most wholesale stores think they need a simple eCommerce website. However, for a memorable experience, wholesalers need B2B website features such as role management, workflows, pricing, multi-websites, and customer-facing self-service capabilities.

Intelligent, personalized, and predictive online experiences will be the most relevant and engaging to your buyers. By standardizing and unifying product data, B2B companies can lead with great digital experiences that create a competitive advantage for their organizations.

Modern B2B sales strategies are all about mastering a personalized approach to your potential buyers. Discover practical tips and tactics to successfully target B2B buyers and build a consistent online experience to boost growth.

From never-ending technological advancements to rising customer expectations, the retail industry has never been under more pressure. We explore the trends and technologies that drive digital transformation in the retail industry.

What is ADA and WCAG compliance, why is it important, and what does it mean for B2B eCommerce businesses? In this post, we'll talk about the benefits of compliance, risks of non-compliance, and how Oro can help remain on the right side of the law.

The pandemic has significantly transformed the B2C and B2B food and beverage eCommerce industry. We explore the key challenges and trends impacting the industry and how a purpose-built B2B eCommerce platform can help.