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B2B eCommerce

OroCRM Recognized in Forrester’s Industry-Specific CRM Landscape, Q4 2022

OroCRM, the leading B2B-focused open-source CRM, has been recognized in Forrester's industry-specific CRM Landscape, Q4 2022 report. Find out how industry-specific CRMs meet the needs of businesses and why Oro was recognized.


B2B eCommerce

5 Actionable Omnichannel Marketing Strategies to Empower B2B eCommerce Sales

In this post, we'll discuss 5 omnichannel marketing strategies that B2B businesses can use to boost their online sales and attract more customers.


Sales & Marketing

Optimize Your B2B Online Reputation Management Strategy With Content Marketing

It's never been easier to advance your brand online, but many B2B brands are unsure how to do online reputation management right. This post will lay out the strategies to boost engagement and brand value.


B2B eCommerce

Oro Recognized in Forrester Now Tech: CRM, Q4 2021 Report

OroCRM is recognized in Forrester Now Tech: CRM, Q4 2021 Report as CRM Generalist in the "smaller players" category. We are proud to have our multi-channel CRM recognized among other mature, industry-focused solutions on the market.


B2B eCommerce

Get Your Outlook Emails, Events, and Tasks Into OroCRM with Microsoft 365 Extension

Get your Outlook data into your CRM and boost productivity, reduce errors, and improve the customer experience. The new Microsoft 365 extension captures emails, events, and tasks into your Oro applications.


Sales & Marketing

Google’s July 2021 Link Spam Update and What It Means for B2B Websites

If you found your Google search ranking nosediving over the past few months, it could be a result of the search engine's new spam algorithm that will ignore sites that break linking rules. In this post, we'll talk about the recent changes, what not to do, and how to keep on the good side of Google's algorithm.

Read about 10 Best Content Marketing Ideas for B2B Marketers

Sales & Marketing

10 Best Content Marketing Ideas for B2B Marketers

Actionable tips, ideas, and tools to help B2B marketers improve their content marketing and generate more leads.


B2B eCommerce

The Ultimate Guide to Understanding Buyer Motivation to Increase Sales

We all purchase for different reasons. In B2B, these reasons can be numerous, complex, and varied. Thus, it's extremely important to understand buyer motivations and how to effectively appeal to them with the right strategies and tools. In this post, we'll explain all that and more.

crm systems improve listening to customers

B2B eCommerce

How CRM Systems Improve Listening to Your Customers

B2B customer expectations are rising quickly. Connecting with customers, meeting their needs, and building relationships means knowing how to listen. That's where CRM systems come in. A CRM transforms sales and marketing with much-needed customer insights.

OroCRM Blog

The OroCRM Blog is a collection of carefully curated and original articles filled with CRM tips, marketing insights, and sales insights designed to help you grow your business. Our founders and partners share their expertise in building and maintaining customer relationships, automating the CRM process, as well as sharing what works and what doesn’t work in eCommerce. You’ll also find information on upcoming events and conferences and as well as valuable Oro product tutorials and webinars. Subscribe today so you don’t miss an important CRM tip from the leaders in the CRM industry, B2B marketing strategy insight, or product announcement.

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